BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/13/2023 - Ticketmaster Agrees to Update and Strengthen Website to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – June 13, 2023 - The Digital Advertising Accountability Program (DAAP) worked with Ticketmaster Entertainment, LLC to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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6/12/2023 - National Advertising Division Refers Claims on Smarter-Reviews.com to Federal Trade Commission for Further Review
New York, NY – June 12, 2023 – The National Advertising Division (NAD) referred advertising claims made by Smarter Reviews to the Federal Trade Commission (FTC).
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6/08/2023 - National Advertising Division Finds Certain Consumer Cellular Wireless Service Plan Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 8, 2023 – The National Advertising Division (NAD) determined that certain claims made by Consumer Cellular for its wireless service plans were supported. However, NAD recommended that Consumer Cellular modify or discontinue other claims. The claims were challenged by competitor T-Mobile.
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6/07/2023 - Cargill Voluntarily Discontinues Certain Claims for Nutrena® NatureWise® Chicken Feeds Following National Advertising Division Challenge
New York, NY – June 7, 2023 – Following a National Advertising Division (NAD) challenge brought by competitor Purina, Cargill voluntarily discontinued certain comparative performance and superiority claims for its Nutrena® NatureWise® line of chicken feeds.
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6/06/2023 - Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action
McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and its salesforce members.
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5/25/2023 - National Advertising Review Board Recommends Modifications to T-Mobile Home Internet “Fast,” “High-Speed,” and “Reliable” Claims
New York, NY – May 25, 2023 – A panel of the National Advertising Review Board (NARB) found that T-Mobile‘s express claims for T-Mobile Home Internet (T-HINT) are supported, but recommended certain modifications to the claims so consumers understand the context in which they will receive internet service and the type of performance to expect through T-HINT.
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5/25/2023 - National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements
New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.
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5/24/2023 - National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms
New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its subscription-based meal kits.
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5/23/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – May 23, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Juice Plus+ modify or discontinue certain earnings and health-related product performance claims. These claims were made by Juice Plus+, a direct selling company that sells fruit and vegetable juice extract supplements, as well as by Juice Plus+ salesforce members.
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5/17/2023 - National Advertising Division Refers Bacardi’s Claims for Havana Club Rum to FTC for Review and Possible Enforcement Action
New York, NY – May 17, 2023 – In a challenge brought by Pernod Ricard, the National Advertising Division (NAD) has referred advertising claims made by Bacardi for its Havana Club rum to the Federal Trade Commission (FTC) after the company informed NAD that it would not participate in the NAD self-regulatory process.