BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/25/2023 - National Advertising Division Recommends T-Mobile Discontinue “Don’t You Worry ‘Bout Speed” Claim for T-Mobile Home Internet Service
New York, NY – April 25, 2023 – In a Fast-Track SWIFT challenge brought by Comcast Cable Communications Management, LLC, the National Advertising Division (NAD) recommended that T-Mobile discontinue the “Don’t you worry ‘bout speed” claim in reference to T-Mobile’s Home Internet (T-HINT) service. -
4/25/2023 - National Advertising Division Recommends T-Mobile Home Internet Commercial be Discontinued or Modified to Avoid Implied Message of Fast 5G Speeds
New York, NY – April 25, 2023 – In a Fast-Track SWIFT challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) recommended that T-Mobile discontinue or modify the challenged commercial to avoid conveying the implied message that all T-Mobile Home Internet (T-HINT) users will receive fast 5G speeds.
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4/24/2023 - National Advertising Review Board Finds “You Need a Better Network” Claim for Verizon’s Wireless Service to Be Puffery in Specific Television Commercial
New York, NY – April 24, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, determined that Verizon Communications' use of the phrase “you need a better network” in the context of the “Tis the Season” television commercial was puffery.
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4/20/2023 - National Advertising Review Board Recommends Smile Prep Modify or Discontinue Claims and Disclosures on SmilePrep.com
A panel of the National Advertising Review Board (NARB) recommended that Smile Prep, LLC discontinue certain ranking and performance claims, avoid conveying messages regarding preferential treatment to affiliate partners and that its rankings and reviews are objective, and clearly disclose Smile Prep's claims that are advertising.
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4/13/2023 - Vegamour Discontinues Certain Advertising Claims for Gro Ageless Anti-Gray Hair Serum Following National Advertising Division Challenge
New York, NY – April 13, 2023 – In response to a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, Vegamour voluntarily discontinued advertising claims regarding its Gro Ageless Anti-Gray Hair Serum.
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4/12/2023 - National Advertising Division Recommends Fitness Cubed Discontinue Health-Related Claims for Cubii Seated Elliptical Trainer
New York, NY – April 12, 2023 – In a challenge brought by Actegy Health Inc., the National Advertising Division (NAD) recommended that Fitness Cubed, Inc. discontinue health-related express and implied claims for its Cubii Seated Elliptical Trainer.
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4/11/2023 - National Advertising Review Board Recommends Molson Coors Discontinue “Light Beer Shouldn’t Taste Like Water” Claim in Two Advertisements
New York, NY – April 11, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, recommended that Molson Coors Beverage Company discontinue the claim that “light beer shouldn’t taste like water. It should taste like beer” in the context of two challenged advertisements promoting Miller Lite.
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4/05/2023 - National Advertising Division Recommends Cocofloss Discontinue or Modify Comparative Claim vs. “Flat Slippery Floss”
New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by P&G, the National Advertising Division (NAD) recommended that Cocofloss discontinue a claim for its Cocofloss brand of woven dental floss or modify its advertising to avoid conveying the unsupported message that floss such as P&G’s Glide Floss is ineffective.
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4/05/2023 - National Advertising Division Finds Spectrum’s “Most Consistent Download Speeds” Claim Supported
New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by AT&T Services, the National Advertising Division (NAD) determined that Charter Communications substantiated the “most consistent download speeds” claim for its Spectrum Internet service.
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4/04/2023 - In National Advertising Division Challenge, Neurotrack Voluntarily Discontinues Certain Cognitive Health Program Claims
New York, NY – April 4, 2023 – Following a National Advertising Division (NAD) challenge, brought by competitor Posit Science, Neurotrack Technologies, Inc. voluntarily discontinued certain claims for its Cognitive Health Program.