BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/17/2022 - National Advertising Division Finds Certain T-Mobile Home Internet Claims Supported; Recommends Others Be Modified or Discontinued
New York, NY – March 17, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that T-Mobile USA, Inc.’s “no data caps” claim for its Home Internet service was not misleading. NAD also found that T-Mobile’s advertising did not reasonably convey a disparaging message that competing cable internet providers, including challenger Charter Communications, Inc., require long-term contracts and exploding bills, as compared to T-Mobile’s Home Internet service. However, NAD recommended that T-Mobile discontinue or modify several other claims.
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3/16/2022 - National Advertising Division Recommends P&G Discontinue Claim that Olay Body Wash “Improves Skin 3X Better” than the Leading Body Wash
New York, NY – March 16, 2022 – The National Advertising Division (NAD) recommended that P&G discontinue the claim that Olay body wash “improves skin 3X better” than the leading body wash. NAD also recommended that the advertiser modify the disclosure in its “Lessons in Layering” print advertisement to accurately identify the body wash used in its supporting study. These claims, made by P&G in digital, print, and TV advertising, were challenged by Unilever, maker of competing personal care products.
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3/16/2022 - Children’s Advertising Review Unit Recommends Moose Toys Include Disclosures and Adult Supervision in Gotta Go Turdle Ads; Company Agrees to Comply
McLean, VA – March 16, 2022 – The Children’s Advertising Review Unit (CARU) recommended that Moose Toys modify its television and YouTube advertisements promoting the Little Live Pets Gotta Go Turdle, as well as the product’s packaging, to include clear and conspicuous disclosures that children should not eat the purple aqua-sand Turdle food. CARU also recommended that future advertisements depict adult supervision whenever a child is shown playing with the toy.
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3/15/2022 - National Advertising Division Finds Certain Sustainability Claims for Chipotle Mexican Grill Supported; Recommends Modification of Others
New York, NY – March 15, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Chipotle Mexican Grill, Inc. provided a reasonable basis for certain claims related to its sustainability practices, but recommended that the advertiser make modifications to make clear the parts of its supply chain that have reduced carbon emissions. NAD also recommended modification to claims related to the advertiser’s Real Foodprint sustainability program, to clarify that the metrics are based on average sustainability assessment, not a consumer’s specific purchase.
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3/10/2022 - Direct Selling Self-Regulatory Council Recommends Mary Kay Discontinue Certain Earnings Claims in Compliance Inquiry
McLean, VA – March 10, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Mary Kay, Inc. that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC found new social media posts that referred to the significant income that can be earned from the Mary Kay business opportunity. DSSRC recommended that these new earnings claims, made by Mary Kay salesforce members, be discontinued.
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3/09/2022 - Direct Selling Self-Regulatory Council Recommends Morinda Discontinue Certain Earnings and Health-Related Product Performance Claims
McLean, VA – March 09, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Morinda, Inc. and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Morinda and its salesforce members on social media as well as on the company website. Morinda is a multi-level direct selling company that sells various personal care products, essential oils, and dietary supplements, including its main product, a noni juice blend sold under the brand name Tahitian Noni.
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3/08/2022 - Children’s Advertising Review Unit Finds TickTalk Tech in Violation of COPPA and CARU’s Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – March 08, 2022 – The Children’s Advertising Review Unit (CARU) of BBB National Programs has found TickTalk Tech, LLC, owner and operator of the TickTalk 4 Smart Watch phone and coordinating app, in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines for Children’s Online Privacy Protection. TickTalk agreed to correct the violations.
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3/08/2022 - National Advertising Division Finds Spectrum Mobile Pricing Claims Supported with Adequate Disclosures; Recommends Disparaging AT&T Claim Be Discontinued
New York, NY – March 8, 2022 – The National Advertising Division (NAD) determined that, with appropriate clear and conspicuous disclosures, Spectrum’s “all-in” price claim is supported. However, NAD recommended that the advertiser discontinue the disparaging claim that AT&T intentionally misleads consumers about the pricing for AT&T’s wireless service, which NAD concluded was a reasonable takeaway from the challenged advertising. AT&T Services, Inc. challenged claims made by Charter Communications in the nationally broadcast television commercial “Surprise Fees Ad” for Spectrum Mobile.
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3/02/2022 - National Advertising Division Recommends WaterWipes Discontinue “#1 Wipes Against the Causes of Diaper Rash” Claims for Infant Cleansing Wipes
New York, NY – March 2, 2022 – The National Advertising Division (NAD) of BBB National Programs recommended that WaterWipes discontinue #1 wipes claims. These claims, which appeared on the advertiser’s website and social media channels, were challenged by Kimberly-Clark Corporation, maker of competing cleansing wipes for infants.
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3/01/2022 - National Advertising Division Finds Niantic’s Charitable Donation Claims Supported
New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to “Black gaming” as well as social and racial justice organizations. This inquiry was initiated through NAD’s routine monitoring program. NAD’s public interest mission to ensure consumers receive truthful advertising extends to companies’ representations committing to support social justice initiatives.