BBB National Programs Decision Summaries

McLean, VA – March 30, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after FutureNet, Inc., a direct selling company offering online platforms and networking services, failed to respond to DSSRC’s inquiry. At issue in DSSRC’s inquiry are earnings claims disseminated by salesforce members on social media implying that participating in the company’s business opportunity will result in earning significant, career-level income.

McLean, VA – March 29, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Young Living Essential Oils, LLC that had been the subject of an inquiry from 2020. In this compliance inquiry, DSSRC identified new claims that referred to similar health-related claims that were challenged in the 2020 inquiry, including claims that Young Living’s products can effectively treat COVID-19 and its symptoms.

New York, NY – March 24, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC has a reasonable basis to support some "fewer calories" and "less fat" claims for its Light & Fit brand yogurt products, however, NAD recommended certain modifications to “percentage less” sugar claims for Danone’s Two Good Vanilla yogurt and Two Good Plain yogurt. These claims, which appeared on product packaging, were challenged by Chobani, LLC.

McLean, VA – March 17, 2022 – The Children’s Advertising Review Unit (CARU) determined that Jazwares advertising and product packaging for Micro Machines Corvette and World of Micro Machines Playsets were likely to mislead children. CARU also determined that Jazwares’ Micro Machines Corvette video advertisement unrealistically depicted how the playset can perform. CARU recommended that the advertiser modify the advertisements and product packaging to clearly depict what the product sets include, to make clear and conspicuous disclosures where needed, and in the case of the Corvette ads, to accurately depict how the cars perform. 

New York, NY – March 17, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that T-Mobile USA, Inc.’s “no data caps” claim for its Home Internet service was not misleading. NAD also found that T-Mobile’s advertising did not reasonably convey a disparaging message that competing cable internet providers, including challenger Charter Communications, Inc., require long-term contracts and exploding bills, as compared to T-Mobile’s Home Internet service. However, NAD recommended that T-Mobile discontinue or modify several other claims.

New York, NY – March 15, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Chipotle Mexican Grill, Inc. provided a reasonable basis for certain claims related to its sustainability practices, but recommended that the advertiser make modifications to make clear the parts of its supply chain that have reduced carbon emissions. NAD also recommended modification to claims related to the advertiser’s Real Foodprint sustainability program, to clarify that the metrics are based on average sustainability assessment, not a consumer’s specific purchase.  

McLean, VA – March 10, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Mary Kay, Inc. that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC found new social media posts that referred to the significant income that can be earned from the Mary Kay business opportunity. DSSRC recommended that these new earnings claims, made by Mary Kay salesforce members, be discontinued.