BBB National Programs Decision Summaries

McLean, VA – March 09, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Morinda, Inc. and its salesforce be discontinued. The claims that were the subject of the inquiry were disseminated by Morinda and its salesforce members on social media as well as on the company website. Morinda is a multi-level direct selling company that sells various personal care products, essential oils, and dietary supplements, including its main product, a noni juice blend sold under the brand name Tahitian Noni.

McLean, VA – March 08, 2022 – The Children’s Advertising Review Unit (CARU) of BBB National Programs has found TickTalk Tech, LLC, owner and operator of the TickTalk 4 Smart Watch phone and coordinating app, in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines for Children’s Online Privacy Protection. TickTalk agreed to correct the violations. 

New York, NY – March 8, 2022 – The National Advertising Division (NAD) determined that, with appropriate clear and conspicuous disclosures, Spectrum’s “all-in” price claim is supported. However, NAD recommended that the advertiser discontinue the disparaging claim that AT&T intentionally misleads consumers about the pricing for AT&T’s wireless service, which NAD concluded was a reasonable takeaway from the challenged advertising. AT&T Services, Inc. challenged claims made by Charter Communications in the nationally broadcast television commercial “Surprise Fees Ad” for Spectrum Mobile.

New York, NY – March 2, 2022 – The National Advertising Division (NAD) of BBB National Programs recommended that WaterWipes discontinue #1 wipes claims. These claims, which appeared on the advertiser’s website and social media channels, were challenged by Kimberly-Clark Corporation, maker of competing cleansing wipes for infants. 

New York, NY – March 1, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that DoorDash, Inc., an online food ordering company, was able to support its website claim: “We are donating $1 million, with $500,000 going to Black Lives Matter and $500,000 to create a fund to be directed by the Black@DoorDash ERG (Employee Resource Group) towards state and local organizations.”

New York, NY – February 24, 2022 – A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that T-Mobile U.S. Inc. discontinue all express and implied claims that T-Mobile has the most reliable 5G network, an assertion the company had made based on data from third-party testing company, umlaut. 

New York, NY – February 17, 2022 – The National Advertising Division (NAD) determined 4Patriots provided a reasonable basis for the number of views on the YouTube page for its Long-Term Survival Food Kits. NAD also found that the product names “3-Month Survival Food Kit” and “1-Year Survival Food Kit” on their own did not convey any implied messages about serving size, caloric content, or adverse effects. However, NAD recommended that the advertiser modify other claims. The advertiser’s claims were challenged by My Patriot Supply, a competitor in the shelf stable survival food business.

New York, NY – February 16, 2022 – The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Simply Gum Inc. to the Federal Trade Commission (FTC) for review. Simply Gum Inc. declined to participate in the industry self-regulation process. As a result of the advertiser’s failure to participate, NAD has referred advertising claims to the FTC. The claims at issue appeared on the internet and on product packaging, challenged by Perfetti Van Melle USA.