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1/26/2021 - BBB National Programs Receives APEC Approval as First U.S. Non-Profit Accountability Agent and Launches Global Privacy Division
McLean, VA – January 26, 2021 – Building upon its longstanding privacy protection work in Europe, BBB National Programs today announced its approval by the Asia-Pacific Economic Cooperation (APEC) as the first U.S.-based non-profit Accountability Agent in the APEC Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) systems. As an Accountability Agent in the APEC privacy certification systems, BBB National Programs will enable companies of all sizes doing business in the 21 APEC economies to demonstrate compliance with internationally recognized data privacy standards.
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1/05/2021 - BBB National Programs Announces 85 Distinguished Members of 2021 National Advertising Review Board Panel
McLean, VA – January 5, 2021 – BBB National Programs today announced the 2021 Panel Pool Members for its National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance of its decisions. -
12/14/2020 - BBB National Programs Board of Directors Elects Three New Members
McLean, VA – December 14, 2020 – The Board of Directors of BBB National Programs, an independent non-profit organization that operates more than a dozen self-regulation programs, today announced that it has elected three new members for the 2020-2023 term and re-elected the Board Chair and Board Vice Chair. -
12/02/2020 - BBB National Programs Partners with Facebook to Strengthen Truth-in-Advertising Enforcement on the Social Network's U.S. Platform
New York, NY – December 2, 2020 – Taking an important step to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs today announced a new National Advertising Division (NAD) partnership with Facebook. Effective immediately, this partnership enables NAD to share case outcomes addressing Facebook advertising directly with Facebook, allowing their enforcement teams to then act on those ads that violate their policies. The result will be to encourage ethical practices among advertisers and a stronger, more robust system of self-regulation.
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11/30/2020 - Arcadia Consumer Healthcare Violates National Advertising Division Procedures
New York, NY – November 30, 2020 – The National Advertising Division (NAD) determined that Arcadia Consumer Healthcare violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by using the outcome of an NAD case for promotional purposes. The advertising claims at issue in the case were challenged by Arcadia. -
11/02/2020 - BBB National Programs Adds New Senior Leadership in Privacy Initiatives and Human Resources and an Attorney to NAD
McLean, VA – November 2, 2020 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced new additions to the organization’s senior leadership team that will deepen its bench in privacy, human resources, and truth-in-advertising. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs. -
10/28/2020 - CapRate Events, LLC Violates National Advertising Division Procedures with Public Mischaracterization of France Media, Inc. Case Decision
New York, NY – October 28, 2020 – The National Advertising Division (NAD) today determined that CapRate Events, LLC violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by mischaracterizing NAD’s decision regarding advertising for its competitor, commercial real estate publisher France Media Inc, (FMI), via email to multiple industry professionals. -
9/09/2020 - Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference
New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7. -
8/20/2020 - BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising Claims
The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited NAD Fast-Track SWIFT process launched in early April 2020. -
8/10/2020 - Dona Fraser Named Senior Vice President, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives
BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. -
7/22/2020 - Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices
Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today issued a report detailing how some political advertisers right now fall far short of full compliance with advertising transparency best practices, as well as a companion analysis of publicly available political ad data provided by Facebook and Google. -
7/16/2020 - Frances Henderson, VP, Privacy Initiatives Today Issued the Following Statement on the European Court of Justice Decision Known as “Schrems II”
Today, a decision by the European Court of Justice in Case C-311/18 has invalidated the adequacy decision authorizing the Privacy Shield as a mechanism for transfers between the European Union and the United States.
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7/09/2020 - Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards. -
6/05/2020 - BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent
Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:
“Yesterday’s announcement by the Federal Trade Commission (FTC) regarding HyperBeard, Inc.’s alleged violation of the Children’s Online Privacy Protection Act Rule (COPPA Rule) demonstrates that when companies choose not to follow self-regulatory principles and procedures, they open the door to significant consequences with a regulatory agency such as the FTC.
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5/13/2020 - CRN and NAD Continue Commitment to Self-Regulatory Efforts for Dietary Supplement Advertising as the CRN/NAD Program Ends
The Council for Responsible Nutrition Foundation (CRNF) and the BBB National Programs’ National Advertising Division (NAD) announced today that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as a key self-regulatory initiative to monitor and promote truthful and accurate advertising for the dietary supplement industry, closing more than 360 cases. -
5/13/2020 - BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy
With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser today issued the following statement in support of a call by a bipartisan group of U.S. Senators that the FTC conduct an inquiry into the state of children’s privacy in digital advertising and educational technology. -
5/06/2020 - Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles. -
4/28/2020 - BBB National Programs’ Direct Selling Self-Regulatory Council Applauds Federal Trade Commission’s Warning Letters on Coronavirus Claims
BBB National Programs’ vice president of the Direct Selling Self-Regulatory Council (DSSRC), Peter Marinello, today applauded the Federal Trade Commission (FTC)’s April 24 action to send 10 warning letters to direct selling businesses disseminating inaccurate claims about the ability of their products to treat or prevent coronavirus disease, as well as claims that their salesforce members can earn significant income during the current pandemic that is not representative of the amount of income that their salesforce members generally earn. -
4/21/2020 - Jim Boyle Named Chief Marketing & Communications Officer for BBB National Programs
BBB National Programs, where businesses turn to enhance consumer trust and where consumers are heard, today announced that Jim Boyle has joined the organization as Chief Marketing & Communications Officer. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs, to whom Boyle will report. -
4/14/2020 - Advertising Self-Regulation Reaches the 2020 Election Cycle: BBB National Programs Watchdog Releases Latest Political Ads Report
Building upon its longstanding work in the digital privacy arena, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today published its second report on 2020 trends in political advertising. The report provides a snapshot of political advertising in a 2020 campaign season that has been disrupted by the impact of the novel coronavirus, as well as a look at advertisers’ compliance with the Digital Advertising Alliance’s Political Advertising Principles, published in 2018 and enforced by DAAP.
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Latest News
BBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members
McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.
BBB National Programs Appoints Leadership for National Partners and Business Development, and its Center for Industry Self-Regulation
McLean, VA – December 11, 2024 – Eric D. Reicin, CEO of BBB National Programs today announced two leadership appointments to further strengthen its industry self-regulation initiatives. Howard Smith as Executive Director of BBB National Programs’ Center for Industry Self-Regulation (CISR) and Vice President,...
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...