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4/02/2020 - BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims
With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process.
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2/26/2020 - This Campaign Season, BBB National Programs’ Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads
In today’s political environment, many American voters have grown wary about the political content they encounter online. Legislators and social media platforms have struggled with 21st century challenges associated with political content in our digital lives. Now, to partially address these issues, BBB National Programs’ Digital Advertising Accountability Program (DAAP) will be monitoring online content to ensure that advertisers follow new best practices for online political advertising. -
2/03/2020 - Mary K. Engle Joins BBB National Programs as Executive Vice President, Policy
Arlington, VA – February 3, 2020 – BBB National Programs, Inc. announced that Mary K. Engle joined the organization as Executive Vice President, Policy. Until January 31, 2020, she was the Associate Director of the Division of Advertising Practices at the Federal Trade Commission (FTC).
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1/06/2020 - CARU Submits Comments on the FTC COPPA Rule Review
The Federal Trade Commission (“FTC” or “Commission”) recently requested public comment on its implementation of the Children's Online Privacy Protection Act (“COPPA”), through the Children's Online Privacy Protection Rule (“COPPA Rule” or “the Rule”).
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1/06/2020 - CARU Director, Dona J. Fraser to Speak at The Future of the COPPA Rule: An FTC Workshop
The Federal Trade Commission recently announced its agenda for its upcoming workshop: The Future of the Children's Online Privacy Protection Act (COPPA). The Children's Advertising Review Unit (CARU) was thrilled that its director, Dona J. Fraser was invited to speak on a panel about such an important topic. CARU is not only a safe harbor provider under COPPA but it was the first program to be deemed with the honor. -
12/12/2019 - National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities
BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization. -
11/18/2019 - Keurig Dr Pepper Joins CFBAI
Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.
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11/06/2019 - BBB National Programs Appoints Eric D. Reicin President & Chief Executive Officer following Council of Better Business Bureaus' Restructure
Arlington, VA – (November 6, 2019) – BBB National Programs, Inc. (BBB NP) today announced the appointment of Eric D. Reicin as President and Chief Executive Officer, effective November 4, 2019. His appointment follows a June 1, 2019 reorganization resulting in the establishment of BBB NP.
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10/15/2019 - Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy
When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.
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8/01/2019 - CFBAI Statement on ‘Food industry self-regulation after 10 years’ (Rudd Center 2017)
We are pleased that the Rudd Center report “Food industry self-regulation after 10 years” noted measurable improvements in food advertising directed to children since the launch of the Children’s Food and Beverage Advertising Initiative in 2007. CFBAI and its participants share the Rudd Center’s goal of improving the children’s food advertising landscape. That is why CFBAI participants have voluntarily committed to limit their food advertising to children under age 12 to foods that meet strong nutrition criteria, or to not advertise to this age group at all. The Rudd Center and other groups have noted several times that CFBAI participants have kept their promises, as have the confectionery companies that have joined the Children’s Confection Advertising Initiative (CCAI). -
8/01/2019 - CFBAI Statement Amending the Juices Category in its Category-Specific Nutrition Criteria
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7/24/2019 - 18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and quick serve restaurant companies -- have agreed to an implementation date of January 1, 2020 to coincide with implementation of the Food and Drug Administration’s new food labeling regulations.
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7/24/2019 - Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers
A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DSSRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB). -
6/03/2019 - The Council of Better Business Bureaus Restructures
BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB. -
4/02/2019 - First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged
The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today. -
3/01/2019 - ASRC Announces New Leadership for National Advertising Review Board
The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019. -
1/09/2019 - Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers
A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” -
12/01/2018 - Leading Food companies deliver excellent compliance on their kids’ food advertising commitments
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10/10/2018 - CCAI Release 2017 Annual Report
The Children’s Confection Advertising Initiative (CCAI) participants again demonstrated excellent compliance with their commitments to not advertise to children under age 12 in 2017. -
12/21/2017 - CFBAI Reports Full Compliance with Food Advertising Commitments in 2016 and Adds Two CCAI Participants
The nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria.
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Latest News
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...