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12/21/2017 - CFBAI Reports Full Compliance with Food Advertising Commitments in 2016 and Adds Two CCAI Participants
The nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria. -
12/11/2017 - Compliance Warning: Interest-Based Video Ads Require Transparency, Choice
Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll. -
8/24/2017 - CARU Welcomes New Leader to Key Industry Self-Regulatory Program
The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) today announced the appointment of Dona J Fraser as Director of the Children’s Advertising Review Unit (CARU). CARU was created in 1974 to promote principles of responsibility in advertising to children. -
6/14/2017 - Excellent First Year Compliance by Participants in Children’s Confection Advertising Initiative
The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016. -
3/01/2017 - National Advertising Review Board Welcomes 18 New Members From Nation’s Leading Companies, Ad Agencies, Universities
The National Advertising Review Board (NARB) recently welcomed 18 new members, selected for their standing and expertise, to serve with the advertising industry’s only peer-review organization. -
2/01/2017 - Accountability Program Begins Enforcement of Cross-Device Guidance; Warns Companies to Give Consumers Clean Notice, Choice
The Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. -
6/16/2016 - Two More Confectionery Companies Pledge to Not Advertise Candy or Chocolate Directly to Children
“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI. -
5/04/2016 - Accountability Program Announces Work with Kryptowire
The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. -
3/16/2016 - New Responsible Advertising Commitment by Confectionery Companies
The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children. -
2/10/2016 - National Advertising Review Board Welcomes 22 New Members From Nation’s Top Companies, Ad Agencies, Universities
The National Advertising Review Board (NARB) has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. -
9/30/2015 - CARU: A Parent’s Guide to Advertising
The Children’s Advertising Review Unit (CARU), an investigative unit of the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus, has collaborated with the Toy Industry Association (now The Toy Association), the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, to publish a free, updated guide that helps parents talk with their children about advertising. The latest edition of the brochure includes new information about online privacy, apps, and mobile marketing. -
9/03/2015 - Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway
The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway. -
12/09/2014 - Native or Not, Interest-Based Ads Must Comply with Self-Regulation
Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). -
8/21/2014 - “Cookie-less” Tech Subject to Accountability Program Enforcement
The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. -
12/04/2013 - Santa Apps? CARU Recommends Parents Check Apps Twice Before Sharing with Children
Hundreds of free smart phone and tablet apps offer children the opportunity to correspond, Facetime or otherwise interact with Santa Claus. And some of those apps may pose a privacy risk to young users, according to the Children’s Advertising Review Unit. -
10/14/2013 - Accountability Program Issues First Industry-Wide Compliance Warning
The Online Interest-Based Advertising Accountability Program (Accountability Program) today released its first Compliance Warning. -
4/23/2012 - The National Advertising Review Council is now the Advertising Self-Regulatory Council
The National Advertising Review Council (NARC), founded in 1971, is now the Advertising Self-Regulatory Council (ASRC). -
1/01/2001 - CARU Safe Harbor Program and Requirements
In January 2001, CARU’s self-regulatory program became the first Federal Trade Commission-approved Safe Harbor under the Children’s Online Privacy Protection Act of 1998 (COPPA).
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