National Partners
With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.
BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.
Benefits
Access
Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updatesInfluence
Shape the future of industry self-regulation through program committees, working groups, and moreCommunity
Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior
Committees & Working Groups
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.
News & Blog
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...
BBB National Programs Applauds Today’s Launch of the Global CBPR Forum, Strengthening Commitments to International Data Privacy
McLean, VA – April 30, 2024 – BBB National Programs applauds the work of the Global CBPR Forum members, including the U.S. Department of Commerce, to launch the Global Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification systems, a key development in...
Integrating Soft Law as a ‘Middle Way” for Business and Nonprofit Success
Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?
Upcoming Events
Privacy Enhancing Technology Summit North America
Hot Topics: Advertising Today for What You Do Tomorrow
Hot Topics in Advertising: Enforcement in Beauty & Fashion
Korea Cosmetics Association' Cosmetics Advertising in the U.S. Webinar
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