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The Electronic Retailing Self-Regulation Program (ERSP) announced that Bravo Smokes Corporation, marketer of Bravo Smokes, an alternative to nicotine cigarettes, voluntarily discontinued safety claims made on its Website and in radio advertising. ERSP noted that Bravo Smokes substantiated general performance claims, but was asked to modify specific performance and clinically based claims. The marketer’s advertising came to ERSP’s attention through ERSP’s ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Division.
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The Electronic Retailing Self-Regulation Program (ERSP), announced that it will refer advertising disseminated by Boehm-Ritter, Inc., marketers of Nexiderm-SP Anti-Wrinkle Formula, to the Federal Trade Commission (“FTC”). The truth and accuracy of the marketer’s claims came to the attention of ERSP through an anonymous complaint.
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The Electronic Retailing Self-Regulation Program (ERSP), announced that BioPerformance Inc., has failed to respond to an initial inquiry regarding core claims made in direct response advertising for its BioPerformance Fuel Enhancement and Wealth Building System.
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The Electronic Retailing Self-Regulation Program (ERSP) has determined that Bioneurix Corporation, which markets the Amoryn Dietary Supplement, has provided a reasonable basis for general performance claims, as well as establishment claims of effective treatment for mild to moderate depression. However, ERSP determined that the evidence presented by the marketer did not support claims that the product is effective for “severe” depression and anxiety. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring efforts.
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The Electronic Retailing Self-Regulation Program (ERSP) has noted that Biolustre Incorporated, marketer of the for Biolustré Revive Instant Hair Repair System, (consisting of four components: the Release Cleansing Shampoo; the Revive Repair Treatment; the Renew Conditioning Sealant and the Restore Maintenance Treatment Shampoo) (Biolustre), has supported general efficacy claims, suggested the modification of “clinically proven,” exclusivity, and testimonial claims.. Biolustre’s advertising was brought to ERSP’s attention through its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (ERSP) has determined that Bio-K+ International (Bio-K+), has provided a reasonable basis for certain claims for the Bio-K+ CL1285 probiotics, but recommended modification of others. The marketer’s advertising was brought to the attention of ERSP by an anonymous competitor.
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The Electronic Retailing Self-Regulation Program (ERSP) has determined that Beveragette Ventures LLC., has provided a reasonable basis for certain general performance claims for the GEM Keep It Cool Menopause Relief Drink, but recommended the market modify certain claims. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that although specific general performance and science based claims for Beau Cheveux, LLC (“Beau Cheveux”)’s Nutra Renew hair treatment were substantiated, it recommended that the direct response marketer modify other performance claims, discontinue specific future based claims, and modify other performance claims in its advertising. The truth and accuracy of the marketer’s claims came to the attention of ERSP from its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (ERSP) has recommended that BDA Industries, marketer of the Infinity Razor, add a disclosure to performance claims made in product advertising. The company, ERSP noted, has voluntarily discontinued a comparative claim.
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The Electronic Retailing Self-Regulation Program (ERSP) has announced that Barmensen Labs, LLC., marketer of the Maxoderm Male Enhancement Topical Solution, has provided adequate support for certain performance, comparative, and endorsement claims, while voluntarily discontinuing or modifying others. The marketer’s advertising was brought to ERSP’s attention through its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer Anti- Aging Formulas (“AAF”) discontinue both general performance and comparative performance claims made in the 30-minute infomercial for the Renuva system. ERSP did however agree that certain age related statements made in the context of the advertisement could be considered puffery. The truth and accuracy of the marketer’s claims came to the attention of ERSP from its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum, announced that Anti-Aging Formulas, LLC, marketer for Renuva Anti-Aging System has been referred to the Federal Trade Commission (“FTC”) for noncompliance. This compliance proceeding stemmed from an earlier inquiry in which ERSP requested substantiation for several core claims identified in advertising for the Renuva Anti-Aging System that came to ERSP through its ongoing monitoring program.
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that direct response marketer Aloette Cosmetics (“Aloette”) has provided a reasonable basis for its claims that its Perfect Lift Plus Anti-Aging Skin Care System has an efficacious affect on the appearance of skin communicated in its television advertising. Aloette also indicated that it was in the process of voluntarily discontinuing its claim of immediate results regarding the performance of the product and would modify claims that compare the product to surgical procedures. The truth and accuracy of the marketer’s claims came to the attention of ERSP from an anonymous consumer challenge.
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The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Alo, LLC (“Alo Yoga”) modify certain Instagram posts to disclose the material connection between the company and its influencers and continue monitoring Alo Yoga influencers to ensure their compliance with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).
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The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that direct response marketer Alena has provided a reasonable basis for general performance claims communicated for its Carb Manager product in an online web advertisement, and agreed to qualify other product claims included in its advertisement. The truth and accuracy of the marketer’s claims came to the attention of ERSP through an anonymous consumer challenge.
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The Electronic Retailing Self-Regulation Program (ERSP) has recommended that ALCiS Health Inc., marketer of ALCiS Pain Relief, modify or discontinue certain claims made for the product in direct-response advertising. ERSP did find that the marketer provided adequate substantiation for its “expert endorsement” and noted that the company voluntarily discontinued certain claims.
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The Electronic Retailing Self-Regulation Program (ERSP) has announced that Alchemy Worldwide, marketers of the Youthology 90-Second Wrinkle Removing Eye Serum, have adequately supported several claims, but recommended the company discontinue a performance claim that suggests the product “lasts up to eight hours.”
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The Electronic Retailing Self-Regulation Program (ERSP) today reported on its first full year of activity under an expanded program to review advertising claims made for lead-generation businesses, as well as the review of telemarketing scripts and calls.
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The Electronic Retailing Self-Regulation Program (ERSP) has determined that Advanced Metabolic Research Group adequately supported certain claims for its dietary supplement Lucidal and voluntarily modified certain claims.