BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/23/2013 - CARU Recommends Nickelodeon Modify Broadcast Advertising to Better Disclose Odds of Winning ‘SpongeBob’ Sweepstakes
The Children’s Advertising Review Unit has recommended that Nickelodeon modify broadcast advertising for a “SpongeBob” Splashpants Sweepstakes to better disclose the odds of winning. -
5/22/2013 - CARU Recommends Dynacraft Modify Broadcast Advertising to Better Depict Adult Supervision
The Children’s Advertising Review Unit has recommended that Dynacraft BSC, Inc., modify broadcast advertising for its three-wheel skateboard, the “Urban Shredder by Hot Wheels,” to better depict adult supervision. -
5/22/2013 - Bayer Halts Certain ‘Complete Relief’ Claims for Alka-Seltzer Plus Severe Sinus Congestion and Cough; NAD Finds Company Took Necessary Action in Doing So
Bayer Healthcare, LLC, has said it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication. The National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation, has determined that the company acted properly in doing so, given the absence of supporting evidence for the claims -
5/16/2013 - NAD Recommends Internet Order Modify, Discontinue Certain Advertising Claims for ‘Pimsleur Quick & Simple’ Foreign Language Program; Finds Company Can Support Certain Claims
The National Advertising Division has recommended that Internet Order, LLC, modify or discontinue certain advertising claims for the “Pimsleur Quick & Simple Language Courses,” including claims that may have conveyed the inaccurate message that consumers who use the courses will be able to speak a foreign language fluently in 10 days. -
5/15/2013 - Prestige Brands Halts Certain Comparative Claims for Efferdent Power Clean Crystals; NAD Finds Company Took Necessary Action in Doing So
Prestige Brands, Inc. has said it will discontinue certain comparative advertising claims made in broadcast, print and Internet advertising for its Efferdent Power Clean Crystals. -
5/14/2013 - CARU Recommends Build-A-Bear Modify Website to Address Privacy Concerns; Company Does So
The Children’s Advertising Review Unit recommended that Build-a-Bear Inc., operator of Buildabear.com, install a neutral age-screening mechanism at the site and eliminate links to the adult-directed sites Pinterest and Twitter that do not age screen. The company said it will do so. -
5/13/2013 - NAD Recommends Progressive Discontinue Certain Advertising Claims Made in Comparative Context, Following Challenge from Allstate
The National Advertising Division has recommended that Progressive Casualty Insurance Company discontinue certain advertising claims made in a comparative context in broadcast advertising. However, NAD found, some of the same claims – made in a stand-alone context – are truthful and accurate. -
5/13/2013 - NARB Recommends Healthy Directions Discontinue Certain Claims at Issue for ‘Joint Advantage Gold’ Supplement
The National Advertising Review Board has recommended that Healthy Directions, LLC, discontinue certain advertising claims for the company’s Joint Advantage Gold dietary supplement, including claims that the product eases pain in seven days and is made with ingredients traditionally used by the Aboriginal people of Australia. -
5/08/2013 - NAD Recommends USPLabs Discontinue All Claims Reviewed for ‘Jack3d’ Products
The National Advertising Division recommended that UPSLabs discontinue all claims reviewed by NAD for the company’s Jacked3d and Jack3d Micro dietary supplements. The company has agreed to discontinue the claims. -
5/07/2013 - NAD Refers Advertising Claims for ‘eHeat’ Products tof FTC for Further Review
The National Advertising Division has referred advertising for “eHeat,” a wall-mounted convection heater, to the Federal Trade Commission for further review, after the company failed to respond to an inquiry from the NAD.