BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/09/2020 - ERSP Refers Advertising Claims for Success With Sgt. Marc to FTC After Marketer Fails to Respond to ERSP Inquiry
The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Success With Sgt. Marc to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. -
4/09/2020 - ERSP Refers Advertising Claims for Sellers Playbook to FTC After Marketer Fails to Respond to ERSP Inquiry
The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Sellers Playbook to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. -
4/09/2020 - ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry
The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. -
4/09/2020 - ERSP Refers 7 Day Miracle Cleanse To The FTC
The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum, announced that it will refer advertising for the 7 Day Miracle Cleanse, to the Federal Trade Commission (“FTC”). -
4/09/2020 - ERSP Recommends ‘Work at Home Institute’ Modify, Discontinue Certain Claims Made in Online Advertising
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Work at Home Institute modify or discontinue claims made in online advertising for its Work at Home Institute program. -
4/09/2020 - ERSP Recommends Universal Commerce Modify Advertising for ‘Senior Mobile’ Cell Phone to Better Disclose Activation Fee
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Universal Commerce modify certain advertising claims for Senior Mobile, a cell phone designed for seniors, to better disclose that the free phone carries a $97 activation fee. -
4/09/2020 - ERSP Recommends Theradome Modify, Discontinue Certain Claims for Hair-Loss Laser; Found Advertiser Could Support Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Theradome, Inc., modify or discontinue certain advertising claims for Theradome, a product designed to treat hair loss through the use of a low-level laser. ERSP found the marketer could support certain claims. -
4/09/2020 - ERSP Recommends Suarez Discontinue Certain Claims for ‘EdenPURE’
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Suarez Corporation Industries modify or discontinue certain claims for the EdenPURE, a portable heater. -
4/09/2020 - ERSP Recommends Square One Entertainment Modify Certain Claims for ‘Invinceable’ Stain Remover
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Square One Entertainment, Inc. can support general performance claims for Invinceable, a stain remover. -
4/09/2020 - ERSP Recommends Rush Capital Fund Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Rush Capital Fund, LLC modify or discontinue certain claims for its Kenny Rushing’s Quick Cash Flip System.