BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/08/2020 - ERSP Finds True Earth Health Products Can Support Certain Claims for ‘Plexaderm,’ Recommends Marketer Modify Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that True Earth Health Products can support certain claims for Plexaderm, but recommended the marketer modify or discontinue other claims. -
4/08/2020 - ERSP Finds Troy Can Support Certain Claims For Vepygen But Recommends Marketer Modify, Discontinue Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Troy LLC provided adequate support for general performance claims for the Vepygen Anti-Stretch Mark Complex, but recommended the marketer modify or discontinue certain claims, including “Doctor Recommended” claims. -
4/08/2020 - ERSP Finds Sun Basket, Inc. Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Sun Basket, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims. -
4/08/2020 - ERSP Finds Stain Away Can Support Certain Claims for Power Swabs Teeth Whitening System; Recommends Marketer Modify, Discontinue Other Claims
The Electronic Retailing Self-Regulation Program (ERSP) has found that Stain Away, LLC can support certain claims for Power Swabs, a teeth whitening system, but recommended the marketer modify or discontinue other claims. -
4/08/2020 - ERSP Finds Sleeping Well, LLC, Can Support Certain Claims for ZQuiet
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Sleeping Well, LLC has provided adequate support for certain performance claims made in its direct-response advertising for ZQuiet, a device intended to treat nighttime snoring. -
4/08/2020 - ERSP Finds La Lumiere Can Support Certain Claims for ‘illuMask’ Acne Treatment, Recommends Marketer Modify Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that La Lumiere, LLC, can support performance claims for illuMask, a device intended to help treat acne. However, ERSP recommended that the marketer clarify its money-back guarantee claims. -
4/08/2020 - ERSP Finds Healthy Directions Can Support Certain Claims for ‘OxyRub,’ Recommends Marketer Modify Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Healthy Directions, LLC can support general performance claims for OxyRub, a topical pain relief cream, but recommended the marketer modify or discontinue certain claims. -
4/08/2020 - ERSP Finds Emson, Inc. Can Support Certain Claims For “Ab Rocket Twister”
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Emson, Inc., has provided adequate support for certain claims made in direct-response advertising for the Ab Rocket Twister. The marketer voluntarily discontinued several other claims that were the subject of the ERSP inquiry. -
4/08/2020 - Daily Wellness Participates In ERSP Self-Regulatory Forum
The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum, announced that The Daily Wellness Company, participated in the voluntary forum and will revise claims made in its print advertising for ArginMax nutritional supplements for men and women. The truth and accuracy of the marketer’s claims came to the attention of ERSP through its on-going monitoring program. -
4/08/2020 - Cellular Research Participates In ERSP Forum
The Electronic Retailing Self-Regulation Program (ERSP) announced that Cellular Research, LLC (Cellular Research), marketer of the Dual Action Cleanse, has provided adequate support for certain performance and comparative claims. ERSP also recommended the company modify other specific performance claims and comparative claims and to discontinue any weight- loss claims. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring system.