BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/08/2020 - ERSP Recommends Nick Vertucci Real Estate Academy Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Nick Vertucci Real Estate Academy modify or discontinue certain claims for the Nick Vertucci Real Estate Academy education program. -
4/08/2020 - ERSP Recommends Nathan’s Natural Discontinue Claims, Testimonials For “Vilift Anit-Depressant”
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Nathan’s Natural acted properly when it voluntarily discontinued several advertising claims for the company’s “ViLift Anti-Depressant Formula.” However, ERSP recommended the marketer discontinue remaining claims and testimonials. The marketer’s advertising came to ERSP’s attention pursuant to a consumer complaint. -
4/08/2020 - ERSP Recommends N.V. Perricone Modify Certain Claims For Cold Plasma Skin Cream
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4/08/2020 - ERSP Recommends Milex Modify, Discontinue Certain Claims For “Ab Transfom System”
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Milex modify or discontinue certain claims made in direct response advertising for the Ab Transform System. -
4/08/2020 - ERSP Recommends Marketer Modify Certain Podcast Claims for Amazon Secrets Live Coaching Program
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Natural Health modify or discontinue certain podcast claims for the Amazon Secrets Live Coaching Program, the company’s live coaching program for consumers seeking to start an Amazon-based business. -
4/08/2020 - ERSP Recommends Lunada Biomedical Discontinue Weight-Loss Claims for ‘Amberen,’ Marketer Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women. ERSP found, however, the company could support claims related to hot flashes, irritability, sleeplessness, and “low libido.” -
4/08/2020 - ERSP Recommends Liquid HGC Diet Modify, Discontinue Claims In Electronic Advertising, Including Twitter, Facebook Ads
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Liquid HCG Diet, LLC discontinue certain weight-loss claims, including claims disseminated through Facebook and Twitter, and modify consumer testimonials. The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s ongoing monitoring efforts. -
4/08/2020 - ERSP Recommends Leading Edge Discontinue Certain Claims For Male Enhancement Product
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Leading Edge Marketing, Inc., modify or discontinue certain advertising claims for its VigRX line of male enhancement products. ERSP further recommended that the marketer better disclose to consumers that it owns the Website “BetterSexMall.com,” where its products are reviewed and better disclose whether the reviews are written by employees or independent third parties. -
4/08/2020 - ERSP Recommends Intellibiz Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Intellibiz modify or discontinue certain claims for the “Simple Man’s Guide to Real Estate” investing course. -
4/08/2020 - ERSP Recommends Global Smart Products Discontinue Certain Claims for Lead-Generation Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Global Smart Products modify or discontinue certain claims for the company’s “Female Power Program,” a lead-generation wealth creation business.