Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

In light of the (COVID-19) pandemic, BBB National Programs has moved to hybrid work and remains operational. For more information, see our Coronavirus Updates & Resources webpage.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

 

 

 

Register Now for NAD 2022

 

NAD 2022, an event taking place in-person in Washington, D.C., will examine how brand advertising can build trust with consumers. This year, the agenda includes sessions addressing hot topics in advertising law including environmental sustainability, advertising issues raised by the metaverse and e-commerce as well as practical advice on the day-to-day issues that an increasingly competitive environment can raise. Early bird pricing is available for a limited time so register today!

 

Register Now
 

Revised Guidelines for Responsible Advertising to Children

 

The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.

 

See the Guidelines

Latest Announcements

Press Release

BBB National Programs’ Privacy Watchdog Issues Compliance Warning Regarding Consent for Interest-Based Advertising

McLean, VA – June 21, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance warning against the practice of inferring consent from a consumer’s passive use of a product or service following a notice of interest-based advertising (IBA).

Read the Press Release
Press Release

Justin Connor Named Executive Director for The Center for Industry Self-Regulation, a Foundation Created by BBB National Programs

McLean, VA – May 17, 2022 – Recognizing a timely opportunity to promote and grow the next generation of independent industry self-regulation programs, The Center for Industry Self-Regulation today named Justin Connor as its inaugural Executive Director. The announcement was made by Eric D. Reicin, President...

Read the Press Release
Press Release

Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles

The nation’s 20 leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 6th Edition Core Principles.
Read the Press Release
Press Release

Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is...

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Latest Decisions

Decision

In Two Fast-Track SWIFT Cases, National Advertising Division Recommends Advertiser Claims be Discontinued in One, Modification of Disclosures in Other

New York, NY – June 28, 2022 – The National Advertising Division (NAD) of BBB National Programs closed two Fast-Track SWIFT cases in May 2022. In these cases, AT&T Services, Inc. challenged Charter Communications, Inc.’s (Spectrum) claim that AT&T’s internet service provides...

Read the Decision Summary
Decision

National Advertising Division Finds Challenged DuckDuckGo Privacy Claims Supported; Recommends Clarifications for Use of App

New York, NY – June 23, 2022 – The National Advertising Division (NAD) determined that DuckDuckGo provided a reasonable basis for certain claims related to its Privacy Browser mobile app and Privacy Essentials desktop extension. 

Read the Decision Summary
Decision

National Advertising Division Finds Brave, Inc. Claim that it Does Not Share Data with Third Parties Supported; Recommends Two Other Claims be Discontinued

New York, NY – June 22, 2022 – The National Advertising Division (NAD) determined that Brave, Inc. supported the implied claim that its Brave web browser does not share personal data with third parties. However, NAD recommended that the advertiser discontinue two other claims. Brave is...

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Decision

Direct Selling Self-Regulatory Council Recommends Stella & DOT Discontinue Salesforce Member Earnings Claims

McLean, VA – June 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Stella & DOT salesforce members be discontinued. Stella & DOT is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing headquartered in...

Read the Decision Summary

 

For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org

Upcoming Events

Direct Selling Summit: Building Brand Trust

The annual Direct Selling Summit is an educational event designed to provide direct selling industry business leaders, legal and advertising professionals, and salesforce members with insider knowledg ...
Learn more
Jul 27, 2022 Virtual

NAD 2022 Annual Conference

Register today for the National Advertising Division (NAD) annual conference, NAD 2022, which will focus on the evolving nature of the intangible contract that exists between brands and consumers. The ...
Learn more
Sep 19, 2022 Washington, DC

 

 

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