Where businesses turn to enhance consumer trust and consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed
marketing, data privacy, and dispute resolution.
Advertising
Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programsPrivacy
Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programsDispute Resolution
Providing solutions and support for dispute resolution programs and compliance needs. Explore programsEmerging
Developing innovative programs to address business needs in an evolving marketplace. Explore programsHome to leading independent programs.
We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
Featured Content
Blog Post
What the EDPB Says about Art. 49 Derogations for EU-U.S. Data Transfers
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Press Release
BBB National Programs Issues New Guidance on Earnings Claims for Direct Selling Industry
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Announcement
Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case
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Blog Post
COPPA and Children's Privacy: What Parents Should Know and Do
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Latest Announcements
Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference
New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days –...
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BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising Claims
The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to...
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Dona Fraser Named Senior Vice President, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives
BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D....
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Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices
Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today issued a report detailing...
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Latest Decisions
NAD Finds France Media’s Readership Claims Supported; Recommends Modification of “Largest Commercial Real Estate Publisher” Claim
New York, NY – October 22, 2020 – The National Advertising Division (NAD) determined that France Media Inc. (FMI) provided a reasonable basis for certain readership claims for its Commercial Real Estate Publishing Platform, but recommended that FMI modify its claims that it is the “largest...
NARB Recommends Benefiber Discontinue “100% Natural” and “Clinically Proven” Claims, But Finds “Helps You Feel Fuller Longer” Claim Supported
New York, NY – October 22, 2020 – The National Advertising Review Board (NARB) recommended that GlaxoSmithKline Consumer Healthcare, LLC (GSK) discontinue “100% natural” and “clinically proven to curb cravings” claims for Benefiber, and determined that GSK...
NAD Recommends Avadim Health, Inc. Discontinue Health-Related Claims for Theraworx Relief for Muscle and Joint Products; Advertiser to Appeal
New York, NY – October 21, 2020 – The National Advertising Division (NAD) determined that Avadim Health, Inc. (Avadim) did not provide a reasonable basis for health-related claims appearing on Theraworx product packaging, in website, and social media advertising, and elsewhere so NAD...
NAD Recommends Comcast Discontinue or Modify “Best In-Home WiFi Experience” Claim; Advertiser to Appeal
New York, NY – October 20, 2020 – The National Advertising Division (NAD) recommended that Comcast Cable Communications, LLC discontinue its “Living with AT&T” commercial, but determined that the express claim “AT&T, why am I paying the same price for only a fraction of the speed you advertised?,”...
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Upcoming Events
CARU Conference: Virtual Series
Why Diversity and Inclusion is Good for Business:
This presentation will cover why a workplace culture that supports diversity is the key to garnering unique ideas that just may be the next big thing. ...
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Nov 17, 2020
Virtual
Kidvertising 101
Kidvertising 101 is a two-day seminar that provides advertisers, marketers, and legal counsel with an interactive masterclass on ‘kidvertising’ that includes actionable guidance to help you or your cl ...
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Nov 18, 2020
Virtual
CARU Conference: Virtual Series
CARU- Now, Then and Looking Forward:
Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the or ...
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Dec 08, 2020
Virtual
