Where businesses turn to enhance consumer trust and consumers are heard.
AdvertisingPromoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs
PrivacyHelping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs
Dispute ResolutionProviding solutions and support for dispute resolution programs and compliance needs. Explore programs
EmergingDeveloping innovative programs to address business needs in an evolving marketplace. Explore programs
Home to leading independent programs.
BBB National Programs Partners with Facebook to Strengthen Truth-in-Advertising Enforcement on the Social Network's U.S. Platform
New York, NY – December 2, 2020 – Taking an important step to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs today announced a new National Advertising Division (NAD) partnership with Facebook.
Arcadia Consumer Healthcare Violates National Advertising Division Procedures
BBB National Programs Adds New Senior Leadership in Privacy Initiatives and Human Resources and an Attorney to NAD
CapRate Events, LLC Violates National Advertising Division Procedures with Public Mischaracterization of France Media, Inc. Case Decision
NAD Recommends Chobani Modify “45% Less Sugar Than Other Yogurts” Claim to Avoid Implying that “Other Yogurts” Includes Non-Nutritively Sweetened Products
Privacy Watchdog Brings Healthcare Company into Compliance with Ad Privacy Best Practices
Two Fast-Track SWIFT Cases Close in October, One Voluntary Discontinuation of Claim and One Administrative Closure
NAD Finds AT&T’s “Best Possible” Blog Post Claims Supported
New York, NY – November 19, 2020 – The National Advertising Division (NAD) determined that AT&T Services, Inc. provided a reasonable basis for its self-referential “best possible” claims made in two blog posts on AT&T’s website.