Where businesses turn to enhance consumer trust and consumers are heard.
Advertising
Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programsPrivacy
Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programsDispute Resolution
Providing solutions and support for dispute resolution programs and compliance needs. Explore programsEmerging
Developing innovative programs to address business needs in an evolving marketplace. Explore programsHome to leading independent programs.
Newsroom
Insights from the CEO
Developing Principles And Protocols For Recruiting And Hiring With AI
Read in Forbes
BBB National Programs in the News
EC Says European Private Data Can Flow to Compliant US Companies
InformationWeek I July 2023
Dona Fraser, SVP Privacy Initiatives, BBB National Programs comments on the European Commission affirmation of the new Data Privacy Framework and the impact of this development on the business community.
Companies are selling us more stuff by telling us it's 'sustainable'
Business INSIDER I April 2023
Mary K. Engle, executive vice president of policy at BBB National Programs discusses with INSIDER updates to the FTC's Green Guides and how to know whether 'sustainable' claims are truthful or just greenwashing.
The Pros (?), Cons And Confusion Of COPPA’s Age Requirement
AdExchanger I October 2022
Dona Fraser, SVP Privacy Initiatives, BBB National Programs talks to AdExchanger's Allison Schiff about changes to COPPA.
Exploring sustainable clothing for kids heading back to school
Good Morning America I August 2022
Laura Brett helps consumers understand what to look for when shopping for sustainable clothing.
Revised Guidelines for Responsible Advertising to Children
The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.
Latest Announcements
BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework
McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).
BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors
McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...
Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.
Latest Decisions
National Advertising Division Recommends MacuHealth Discontinue or Modify Certain Claims for Several Brands of Eye Health Dietary Supplements
New York, NY – September 21, 2023 – In a challenge brought by Vision Elements, the National Advertising Division (NAD) recommended that MacuHealth modify or discontinue certain claims for its dietary supplement products.
National Advertising Division Refers Advertising by SBLA Beauty to the Federal Trade Commission for Review for Failure to Participate
New York, NY – September 21, 2023 – The National Advertising Division (NAD) has referred advertising claims made by SBLA Beauty, Inc. to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to NAD’s inquiry.
Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions.
Privacy Watchdog Brings Temu into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – August 29, 2023 - The Digital Advertising Accountability Program (DAAP) brought WhaleCo into compliance with the DAA Principles. Since beginning U.S. operations in September 2022, Shanghai-based WhaleCo’s mobile application, Temu, has quickly risen to become one of the top downloaded free apps.
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
Soft Law Summit
