Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

Newsroom


Insights from the CEO

Data Privacy Advances, Despite Lack Of Federal Privacy Law

Read in Forbes

 

Read more CEO Insights

 

 

 

 

BBB National Programs in the News

 

Companies are selling us more stuff by telling us it's 'sustainable'

Business INSIDER I April 2023

Mary K. Engle, executive vice president of policy at BBB National Programs discusses with INSIDER updates to the FTC's Green Guides and how to know whether 'sustainable' claims are truthful or just greenwashing.


BBB National Programs Plans Verification Seal For California Privacy Law

MediaPost I January 2023

Dona Fraser discusses how BBB National Programs will help businesses verify compliance with the California Privacy Rights Act. 


The Pros (?), Cons And Confusion Of COPPA’s Age Requirement

AdExchanger I October 2022

Dona Fraser, SVP Privacy Initiatives, BBB National Programs talks to AdExchanger's Allison Schiff about changes to COPPA.


Exploring sustainable clothing for kids heading back to school

Good Morning America  I  August 2022

Laura Brett helps consumers understand what to look for when shopping for sustainable clothing. 

 

 

 

 

 

Revised Guidelines for Responsible Advertising to Children

 

The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.

 

See the Guidelines

Latest Announcements

Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

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Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


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Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

Read the Press Release
Press Release

BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development

McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs. 

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Latest Decisions

Decision

Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action

McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and...

Read the Decision Summary
Decision

National Advertising Review Board Recommends Modifications to T-Mobile Home Internet “Fast,” “High-Speed,” and “Reliable” Claims

New York, NY – May 25, 2023 – A panel of the National Advertising Review Board (NARB) found that T-Mobile‘s express claims for T-Mobile Home Internet (T-HINT) are supported, but recommended certain modifications to the claims so consumers understand the context in which they will receive internet service and the...

Read the Decision Summary
Decision

National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements

New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.

Read the Decision Summary
Decision

National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms

New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its...

Read the Decision Summary

 

For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org

Upcoming Events

The 2023 Direct Selling Summit

The 2023 Direct Selling Summit, a half-day virtual event taking place on July 27, 2023, provides attendees with an exclusive inside look at how social media and digital advertising is monitored for tr ...
Learn more
Jul 27, 2023 Virtual

NAD 2023 Conference

The National Advertising Division (NAD) Annual Conference, NAD 2023, will take place on September 19 and 20, 2023. Register to join us in Philadelphia, PA at Convene at City View (30 S 17th St.).
Learn more
Sep 19, 2023 Philadelphia, PA

 

 

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