BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 7/24/2007 - Nestlé Purina Petcare, P&G Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Nestlé Purina PetCare modify certain claims for its for its Purina Dog Chow  products.

  • 7/23/2007 - NAD Examines Advertising For P&G’s ‘Secret Clinical Strength’

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that certain establishment claims and product-performance and comparative claims made by Procter & Gamble for its “Secret Clinical Strength” antiperspirant product are fully substantiated.

  • 7/12/2007 - NAD Reviews Advertising For Bayer One-A-Day All-Day Energy

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Bayer Healthcare discontinue durational claims and modify the name of its All-Day Energy multivitamin. NAD determined that this durational claim is not adequately supported by the evidence presented to NAD during its inquiry. Bayer Healthcare has said it will appeal to the National Advertising Review Board (NARB) NAD’s decision as it relates to the product name.

  • 7/02/2007 - NAD Reviews Advertising For General Mills’ Cheerios

    The National Advertising Division (NAD) of the Council of Better Business Bureaus determined that General Mills substantiated its cholesterol reduction claim for Cheerios cereal but recommended that the company  modify disclosures related to such claims.

  • 6/21/2007 - Primal Nutrition Participates In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Primal Nutrition, Inc. can support certain advertising claims for “Damage Control Master Formula,” but recommended the company modify claims that the product is the “most powerful” antioxidant on the market.

  • 6/20/2007 - Nad Reviews Advertising For RENAISSANCE HEALTH’S ‘REVATROL’

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Renaissance Health Publishing modify the format for print and Website advertising for the dietary supplement Revatrol, a “red wine” extract. NAD has recommended also that the company discontinue certain claims for the product.

  • 6/19/2007 - Schering-Plough, Novartis Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Schering-Plough Healthcare Products, Inc., modify certain claims for Lotrimin Ultra, a treatment for athlete’s foot. Television advertising claims for Lotrimin Ultra were challenged by Novartis Consumer Healthcare, Inc., the maker of Lamisil Defense, a competing product.

  • 6/19/2007 - NAD Refers Advertising From ALCOHOLISM CURE FOUNDATION To FTC

    The National Advertising Division (NAD) of the Council of Better Business Bureaus will refer advertising claims published by the Alcoholism Cure Foundation to the Federal Trade Commission for possible law enforcement action.

  • 6/14/2007 - Masterfoods, Russell Stover Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that advertising for Dove Sugar Free Rich Dark Chocolates with [Raspberry, Mint, Chocolate] Crème, manufactured and sold by Masterfoods USA, does not convey an misleading or inaccurate message to consumers.

  • 6/14/2007 - Nad Reviews Advertising For Sally Hansen ‘No Chip 10 Day Nail Color’

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Del Laboratories has provided reasonable support for certain advertising claims for “Sally Hansen No Chip 10 Day Nail Color.” However, NAD recommended the company modify the claim “No chipping, no cracking, no fading for 10 days guaranteed.”