BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 9/30/2008 - NAD Reviews Summit Vetpharm’s Claims, Following Bayer Challenge

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Summit VetPharm, LLC (SVP) discontinue or modify certain claims for its Vectra and Vectra 3D flea, tick, and mosquito protection products for dogs and cats.

  • 9/30/2008 - McNeil, Shering-Plough Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus examined performance claims concerning McNeil Consumer Healthcare’s Zyrtec allergy medicine which were challenged by Schering-Plough HealthCare Products, Inc., the manufacturer of Claritin, a competing allergy medicine. 

  • 9/18/2008 - Daimler Trucks, Navistar Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Daimler Trucks North America, LLC (DTNA) discontinue or modify certain advertising claims for the company’s Freightliner Cascadia tractor trucks.  However, NAD determined that the monadic claim “We were able to fine-tune the truck’s design to maximize aerodynamics and fuel economy” is supported by the evidence in the record. 

  • 9/17/2008 - NAD Reviews Advertising For ‘FRS Energy’

    The National Advertising Division has determined that the FRS Company provided reasonable support for certain advertising claims made for the company’s FRS Energy product. However, NAD recommended the company discontinue the claim that the product “enhances metabolism.”

  • 9/03/2008 - NAD Examines Advertising For Petzlife’s Oral Care Product For Cats, Dogs

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Petzlife Inc. discontinue a wide range of health claims and testimonials for the company’s “PetzLife Oral Care Spray & Gel.”  The company has said it will attempt to comply with the decision as quickly as possible.  

  • 8/19/2008 - Eastman Kodak, Canon Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has determined that Eastman Kodak Company, the maker of the Kodak EasyShare line of inkjet printers, provided reasonable support for the advertising claim “Save up to 50% on Everything You Print.”

  • 8/14/2008 - NAD Examines Advertising From Ideavillage For ‘SLIMShots’ Liquid Appetite Controller

    The National Advertising Division of the Council of Better Business Bureaus has determined that IdeaVillage Products Corp. provided adequate substantiation for its advertising claims made for “SLIMShots Liquid Appetite Controller,” but recommended that the advertiser discontinue stating “every day.”

  • 8/14/2008 - Blue Buffalo, Hill’s Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Blue Buffalo modify or discontinue certain advertising claims for the company’s BLUE pet food. However, NAD determined that the claim “feed your pet like you feed your family,” in the proper context, is supported by the evidence in the record.

  • 8/14/2008 - NAD Reviews Wendy’s Claims, Following Burger King Challenge

    The National Advertising Division of the Council of Better Business Bureaus has determined that Wendy’s International, Inc., provided sufficient evidence to support express and product description claims made in the context of the company’s “Always Fresh, Never Frozen” advertising campaign.

  • 8/06/2008 - NAD Reviews Advertising For ‘Dr. Franks’s Joint Relief’ For Dogs And Cats

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Dr. Franks, which manufactures a wide range of homeopathic remedies, modify or discontinue certain advertising claims for “Dr. Frank’s Joint Pain Relief for Dogs and Cats.”