BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 6/14/2007 - NAD Examines Advertising For University Medical’s WrinkleFree At Home Wrinkle Reversal System

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that University Medical Pharmaceuticals Corporation modify certain claims for its WrinkleFree At Home Wrinkle Reversal System to avoid conveying the impression that the topical cream and serum will produce the same results as more invasive options, such as injections.

  • 5/31/2007 - NAD Examines Advertising From Intelligent Beauty

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Intelligent Beauty LLC modify or discontinue certain performance and superiority claims for the company’s iQ Cosmetics RestorEyes System.

  • 5/28/2007 - P&G, Colgate Palmolive Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Procter & Gamble provided a reasonable basis for some advertising claims made for its Crest Pro-Health toothpaste. 

  • 5/15/2007 - NAD Examines Advertising For Wachovia Bank

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Wachovia Bank provided a reasonable basis for the claim that the bank “is obsessed customer service.” However, NAD recommended the bank modify or discontinue a television commercial that recounts the experiences of customer Joe Carta to avoid conveying the message that Wachovia provides a service that may not be typically available.

  • 5/10/2007 - NAD Refers Advertising For ‘SunPill’ To FTC

    The National Advertising Division (NAD) of the Council of Better Business Bureaus will refer advertising made by Pure Pharmaceuticals, LLC for its Sunpill product to the Federal Trade Commission for possible law enforcement action following the company’s refusal to comply with certain recommendations in an earlier NAD decision.

  • 1/12/2007 - Ross Products, Nestle Take Part in NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. has recommended that Ross Products, a subsidiary of Abbott Laboratories, discontinue certain advertising claims for Isomil Advance, an infant formula. Advertising for Isomil Advance was challenged by Nestlé USA, Inc., the maker of the Good Start brand of infant formulas.

  • 5/10/2006 - Kimberly Clark, P&G Participate In NAD Forum

    The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Kimberly-Clark modify advertising claims for Huggies Supreme Natural Fit Diapers. 

  • 1/12/2006 - J&J, Pfizer Participate in NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has determined that Johnson & Johnson Consumer Products Inc., has eCortizone-10 1% hydrocortisone cream, a competing product.

  • 11/17/2004 - NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

    The National Advertising Division has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products  clean “2X times better” and “better than” Clorox Clean-up.