BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/06/2017 - ‘Balance of Nature, Inc.,’ Fails to Respond to NAD Inquiry into Ad Claims for ‘Balance of Nature’ Dietary Supplement, Claims Referred to FTC
The National Advertising Division has referred advertising claims made by Balance of Nature, Inc., which markets the Balance of Nature Dietary Supplement, to the Federal Trade Commission (FTC) after the company failed to respond to an inquiry from the National Advertising Division. -
11/06/2017 - ‘Opiate Freedom Center’ Fails to Respond to NAD Inquiry, Ad Claims for ‘Detox,’ ‘Withdrawl’ Referred to FTC
The National Advertising Division has referred advertising claims made by the “Opiate Freedom Center,” which markets “Opiate Freedom Center Dietary Supplement Systems,” to the Federal Trade Commission after the company failed to respond to an inquiry from the National Advertising Division. -
11/02/2017 - NAD Recommends Schmidt‘s Deodorant Co. Discontinue Certain Claims Challenged by Tom’s of Maine; Finds Schmidt’s Can Support Crowd-Sourced Claim
The National Advertising Division has recommended that Schmidt‘s Deodorant Company discontinue claims, including consumer testimonials, that its Natural Deodorant Products “absorb” or “help absorb” wetness and moisture. -
10/31/2017 - NAD Refers Advertising for AMILIFE EDC Fidget Spinner to FTC After Advertiser GetLitShoes.com Declines to Participate in Self-Regulatory Process
The National Advertising Division has referred advertising claims made by GetLitShoes.com for its AMILIFE EDC Fidget Spinner & Fidget Spinner EDC Hand Spinner products to the Federal Trade Commission after the company declined to participate in the NAD process. -
10/27/2017 - NAD Finds ecobee Can Support Certain Claims for ‘Smart’ Thermostats, Recommends Advertiser Discontinue Certain Claims
he National Advertising Division has determined that recommended that ecobee, Inc., a maker of smart thermostats, provided a reasonable basis for advertising claims related to energy and cost savings claims, but recommended that ecobee modify the claims to disclose their basis and discontinue claims that the company’s smart thermostats are compatible with “95%” of the household heating and cooling systems in North America. -
10/25/2017 - nSpire Says it Will Voluntarily Discontinue Claims for ‘Cherish’ Pads Following P&G Challenge
nSpire Network, LLC, has said it will voluntarily discontinue a wide range of health, safety and performance claims the company has made for its Cherish menstrual pads, following a challenge by The Procter & Gamble Company. -
10/25/2017 - CARU Refers Dave & Buster’s to FTC After Company Declines to Participate in CARU Process
The Children’s Advertising Review Unit has referred advertising claims made by Dave & Busters Entertainment, Inc. to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning broadcast advertising that promoted the company’s “free video game play.” -
10/19/2017 - NAD Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber,’ Both Advertiser, Challenger to Appeal
The National Advertising Division has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product. AT&T said it will appeal that adverse finding to the National Advertising Review Board. -
10/18/2017 - Fifth Generation, Maker of Tito’s Handmade Vodka, Says It Will Discontinue Advertising Claims Challenged by Absolut
Fifth Generation, Inc., the maker of Tito’s Handmade Vodka, has said it will voluntarily, permanently discontinue advertising claims made in print advertising in and on product labels that were challenged before the National Advertising Division (NAD) by the Absolut Spirits Company. -
10/18/2017 - CARU Examines YouTube Channel ‘Ryan Toys Review,’ Recommends More Prominent Disclosures of Ad Content
The Children’s Advertising Review Unit has determined that certain content featured on at “Ryan Toys Review,” a popular YouTube Channel aimed at children, is advertising and that such content should be clearly identified as advertising to the child audience.