BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/25/2017 - Henkel Consumer Goods Discontinues Challenged Claims for Persil Following NAD Inquiry
Henkel Consumer Goods, Inc., said it has voluntarily and permanently discontinued claims that were made in television, online and social media advertisements for its Persil ProClean Original laundry detergent and challenged before the National Advertising Division by The Procter & Gamble Company, maker of competing Tide Original laundry detergent. -
5/17/2017 - NAD Recommends Kauai Coffee Modify, Discontinue Certain Environmental-Benefits Claims for Coffee Pods, Finds Certain Claims Supported
The National Advertising Division has recommended that Kauai Coffee Company, LLC, discontinue certain environmental-benefits claims for the company’s single-serve coffee pods, but determined that the company can support certain claims. -
5/15/2017 - NAD Finds Certain of Blue Diamond’s Claims for ‘Almond Breeze’ to be Puffery, Recommends Advertiser Discontinue Exclusivity Claim
The National Advertising Division has determined that certain challenged advertising claims made by Blue Diamond Growers for its Almond Breeze almond milk are puffery and don’t require substantiation. However, NAD recommended the advertiser discontinue claims that Almond Breeze is the only almond milk made with Blue Diamond almonds. -
5/11/2017 - DirecTV to Offer New Movie Preview Channel with Child-Appropriate Content Following CARU Inquiry
DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by the Children’s Advertising Review Unit. -
5/11/2017 - NAD Refers Advertising for BA Sports Nutrition’s ‘BodyArmor’ Sports Drinks to FTC After Compliance Review
The National Advertising Division has referred advertising claims made by BA Sports Nutrition, maker of BodyArmor sports drinks, to the Federal Trade Commission (FTC) following a review of the advertiser’s compliance with an earlier NAD decision. -
5/02/2017 - NAD Finds NAIMA Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes
The National Advertising Division has determined that the North American Insulation Manufacturers’ Association (NAIMA) violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD. -
4/27/2017 - NAD Reviews Advertising for Sherwin-Williams ‘CoverMaxx,’ Finds Claims Don’t Require Substantiation
The National Advertising Division has determined that challenged advertising for Sherwin-Williams Company “CoverMaxx” spray paints did not communicate a message of superior paint coverage requiring substantiation. Further, NAD found that the product name did not require revision. -
4/25/2017 - NAD Recommends Philips Oral Health Discontinue Challenged Claims for Sonicare Electric Toothbrushes; Advertiser to Appeal to NARB
The National Advertising Division has recommended that Philips Oral Healthcare, LLC, discontinue certain claims for the company’s Sonicare Electric Toothbrushes, including claims that suggest the sound made by a brush correlates to superior efficacy. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
4/21/2017 - NAD Recommends Bausch & Lomb Discontinue Certain Challenged Claims for Ultra Contact Lenses Following Challenge by J&J Vision Care
The National Advertising Division has determined that Bausch & Lomb Incorporated can support advertising claims that promote the presence of polyvinylpyrrolidone (PVP), a long-chain polymer with a high molecular weight that attracts and maintains moisture, in the company’s Ultra contact lenses with MoistureSeal Technology. -
4/21/2017 - CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines
The Children’s Advertising Review Unit (CARU) has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content.