BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/26/2017 - NAD Reviews Claims Made by Verizon for Google Pixel Telephone; Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has recommended that Verizon Communications, Inc., modify or discontinue certain claims made in advertising for the Google Pixel telephone, including the claim “Exclusively at Verizon.” -
6/22/2017 - NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital Projectors; Finds Certain Claims Supported
The National Advertising Division has recommended that ViewSonic Corporation discontinue certain claims, including “superior color accuracy” claims made in a comparative context for the company’s 1-chip DLP digital projectors. -
6/21/2017 - NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi Agrees to Modify Claims at Issue, Appeals NAD Jurisdiction to NARB
The National Advertising Division has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared prices of the grocer’s private label products to name-brand products sold at competing stores. -
6/20/2017 - NARB Recommends Reckitt Benckiser Modify Product Packaging, Disclose Basis for ‘#1 Recommended’ Claim
A panel of the National Advertising Review Board has recommended that Reckitt Benckiser LLC modify product packaging for its Finish brand dishwasher detergent and more clearly disclose to consumers the basis for dishwasher manufacturer recommendations that support Reckitt Benckiser’s “#1 World’s Recommended Brand” claim. -
6/20/2017 - NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After Advertiser Declines to Respond to Comcast Challenge
The National Advertising Division has referred advertising claims made by Verizon Communications, Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review, after the company declined to participate in a proceeding before NAD -
6/08/2017 - Ontel Discontinues Certain Claims for Dream Tents Following CARU Inquiry
The Children’s Advertising Review Unit has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so. -
6/08/2017 - NAD Finds Presence of Baby ‘Experts’ in Prego Commercial to be Puffery; Recommends Campbell Modify Ad to Better Disclose Basis of Comparison
The National Advertising Division has recommended that Campbell Soup Company modify broadcast advertising that features babies eating pasta to better disclose that the claim “even Ragu users prefer the taste of Prego Traditional 2-to-1,” is based on a comparison with Ragu Old World Style Traditional. -
6/02/2017 - NARB Refers Rust-Oleum to FTC After Company Fails to Comply with Panel’s Recommendation
The National Advertising Review Board (NARB) has referred advertising claims made by Rust-Oleum Corporation to the Federal Trade Commission for further examination, after a determining the company has not complied with NARB’s recommendation to discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. -
5/31/2017 - Momentum Ventures Discontinues Certain Claims Challenged by Fareportal, NAD Recommends Additional Disclosures
Momentum Ventures, operator of the travel websites JustFly.com and FlightHub.com, said it has voluntarily and permanently discontinued certain advertising claims challenged by Fareportal, Inc., a competing online travel agency that operates CheapOair.com. The National Advertising Division has recommended the advertiser also modify or discontinue claims related to its cancellation policy. -
5/31/2017 - NAD Recommend Discover Modify Chart of Comparative Cash-Back Card Benefits Following Challenge by Chase Bank
The National Advertising Division has recommended that Discover Financial Services LLC modify certain claims made in a chart that compares the advertiser’s Discover It credit card to five competing cards, including the Chase Freedom Unlimited card. The claims at issue were challenged by Chase Bank USA, N.A.