BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/12/2017 - CARU Refers Game Publisher UCool to FTC After Company Declines to Participate in CARU Process
The Children’s Advertising Review Unit has referred video game publisher UCool to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning UCool’s “Heroes Arena” mobile application. -
8/23/2017 - NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk
The National Advertising Division has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand. -
8/11/2017 - NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law
The National Advertising Division has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick. -
8/11/2017 - CARU Recommends Redwood Ventures Depict Adult Supervision in Advertising for ‘IDO3D’ Pen; Company to Comply
The Children’s Advertising Review Unit has recommended that Redwood Ventures clearly depict adult supervision in advertising for the company’s “IDO3D” pen. Following its review of the company’s advertising, CARU also determined that the advertising adequately communicated to children the nature of the product and the variety of product sets and colors. CARU further determined that the product operated as advertised. -
8/10/2017 - NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB
The National Advertising Division has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh. -
8/10/2017 - NARB Recommends Reynolds Discontinue ‘Costs Less Than Glad’ Claim in Two Television Commercials
A panel of the National Advertising Review Board has recommended that Reynolds Consumer Products, LLC, maker of Hefty Ultra Strong trash bags, discontinue claims that its product “Costs less than Glad.” -
8/09/2017 - NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal
The National Advertising Division has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to the National Advertising Review Board. -
8/01/2017 - Privacy Watchdog Protects Consumers’ Ad Choices
The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). -
7/27/2017 - NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge
The National Advertising Division has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products. -
7/27/2017 - NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners
The National Advertising Division has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the company’s Plug-In Air Fresheners. The claims were challenged by the Reckitt Benckiser LLC, a competing maker of air freshener products.