BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/18/2017 - NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge
The National Advertising Division reviewed claims made as part of Beech-Nut Nutrition Company’s “Real Food for Real Babies” advertising campaign, following a challenge by Nestlé Nutrition USA, Inc., the competing maker of Gerber baby foods. NAD recommended the advertiser discontinue certain challenged claims, but found certain claims supported. -
4/11/2017 - NAD Reviews Discover Comparison Chart Following Challenge by Capital One; Finds One Claim Substantiated, Recommends One Claim be Modified, Discontinued
The National Advertising Division has recommended that Discover Financial Services modify or discontinue one claim featured in a comparison chart aimed at highlighting key differences in credit-card reward programs, but determined that the advertiser could support another claim. Discover also voluntarily and permanently discontinued certain claims. -
4/04/2017 - NAD Finds Olly Public Benefit Co. Can Support Challenged Claims for ‘Kids Mighty Immunity Supplement’
The National Advertising Division has determined that Olly Public Benefit Company can support challenged claims for the company’s “Kids Mighty Immunity Supplement,” including the claim “formulated to help support little immune systems in the biggest way to help keep kids healthy and happy year-round.” -
4/04/2017 - NAD Recommends Comcast Discontinue Claims Challenged by DIRECTV, Including ‘Kiss Your Shows Goodbye’
The National Advertising Division has recommended that Comcast Cable Communications LLC discontinue the claims challenged by DIRECTV LLC, including the express claims: “If it rains or it storms, you might lose TV … no shows tonight” and “When there’s snow or high winds, or even hail … kiss your shows goodbye.” -
4/03/2017 - NAD Refers Advertising for Prestige Brands’ Nix Ultra Lice Removal System to FTC After Advertiser Declines to Discontinue ‘Kill’ Claims
The National Advertising Division has referred advertising claims made by Prestige Brands for its Nix Ultra Lice Removal System to the Federal Trade Commission for further review after the company said it would not comply with NAD recommendations to discontinue claims that the product “kills” lice. -
3/31/2017 - NAD Recommends National Media Group Discontinue Challenged Claims for Neurocet Supplement, Including All Pain-Relief Claims
The National Advertising Division has recommended that National Media Group discontinue pain relief claims made for the company’s Neurocet dietary supplement, including the claim “Pain relief 48 time stronger than morphine.” -
3/30/2017 - NAD Refers Health Claims made for Adderin Supplement to FTC for Review after Advertiser KNH Online Fails to Provide Substantiation
The National Advertising Division has referred advertising claims made by KNH Online, Inc., for its Adderin Dietary Supplement to the Federal Trade Commission after the company failed to respond to a request for substantiation. -
3/29/2017 - NAD Recommends Shell Modify, Discontinue Certain Claims for V-Power NiTRO Premium Gasoline Following BP Challenge; Advertiser to Appeal
The National Advertising Division has recommended that Shell Oil Company modify or discontinue certain challenged claims for the company’s Shell V-Power NiTRO+ Premium Gasoline. -
3/28/2017 - CARU Recommends Tech 4 Kids Modify Broadcast Ad for 3D Magic ImagiPen to Better Disclose Product Drying Time, Need for Adult Supervision
The Children’s Advertising Review Unit (CARU) has recommended that Tech 4 Kids, maker of the 3D Magic ImagiPen, modify broadcast advertising to more clearly disclose both the drying time necessary for the three-dimensional creations produced with the pen and that adult supervision is required. -
3/28/2017 - ThermiGen Says it will Voluntarily Discontinue Certain Claims for ‘ThermiVa’ Device Following Challenge from Viveve
ThermiGen, LLC., said it has voluntarily and permanently discontinued certain advertising claims for the company’s ThermiVa medical device.