BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/13/2023 - National Advertising Division Finds Certain Frontier Fiber Internet Services Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – March 13, 2023 – Acting on a challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) determined that certain claims made by Frontier Communications Parent, Inc. for its Frontier Fiber internet services were supported. However, NAD recommended that other claims be modified or discontinued.
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3/08/2023 - National Advertising Review Board Recommends SharkNinja Discontinue or Modify Certain Claims for Shark Air Purifiers
New York, NY – March 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja discontinue claims that its Shark Air Purifier 6 meets or exceeds HEPA standards and that its air purifiers perform better than other HEPA-labeled air purifiers, and recommended they modify its “Clean Air 100%” claim.
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3/06/2023 - Direct Selling Self-Regulatory Council Refers Karatbars Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – March 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has referred direct selling company Karatbars International to the FTC for possible enforcement action after Karatbars failed to respond to a DSSRC inquiry into earnings claims made on social media by Karatbars salesforce members.
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2/28/2023 - National Advertising Division Recommends that Verizon Modify Disclosures in Connection with Pricing Claim of “$25 a Line Guaranteed for Three Years”
New York, NY – February 28, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Verizon modify disclosures used in connection with its claim that consumers who switch to Verizon will get service “for just $25 a line guaranteed for three years.”
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2/27/2023 - National Advertising Division Recommends Pier 1 Imports Clearly and Conspicuously Disclose Material Terms of Pier 1 Rewards Membership
New York, NY – February 27, 2023 – The National Advertising Division (NAD) recommended that Pier 1 Imports clearly and conspicuously disclose the material terms of the Pier 1 Rewards customer loyalty program at the time a consumer adds an item to their cart.
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2/23/2023 - Molson Coors Appeals National Advertising Division Recommendation to Discontinue “Light Beer Shouldn’t Taste Like Water” Claim
New York, NY – February 23, 2023 – In a Fast-Track SWIFT challenge brought by Anheuser-Busch, the National Advertising Division (NAD) recommended that Molson Coors discontinue the claim that “light beer shouldn’t taste like water. It should taste like beer.”
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2/22/2023 - Verizon Appeals National Advertising Division Recommendation to Discontinue “You Need a Better Network” Claim for its Wireless Service
New York, NY – February 22, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) recommended that Verizon Communications discontinue the claim “you need a better network,” as well as several implied claims, used in connection with its wireless service.
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2/21/2023 - National Advertising Division Finds Certain Claims for One Health Certified Poultry Products Supported; Others Found Unsubstantiated; One Health Appeals
New York, NY – February 21, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that One Health Certification Foundation (OHC), an Iowa non-profit responsible for the One Health Certified standard, provided a reasonable basis for certain advertising claims related to its certification of poultry products, while other claims were found to be unsubstantiated.
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2/16/2023 - National Advertising Division Recommends Oral Essentials Discontinue Certain Comparative Claims for Lumineux Whitening Strips and Pen
New York, NY – February 16, 2023 – The National Advertising Division (NAD), in a challenge brought by P&G, recommended that Oral Essentials discontinue claims that its Lumineux Whitening Strips and Pen are “clinically proven to whiten teeth as well as the leading brand” and that it does so “without the harm associated with bleaches.”
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2/15/2023 - JBS Appeals National Advertising Division Recommendation to Discontinue “Net Zero” Emissions by 2040 Claims
New York, NY – February 15, 2023 – In a challenge brought by non-profit the Institute for Agriculture and Trade Policy (IATP), the National Advertising Division (NAD) recommended that JBS discontinue claims relating to its goal of achieving “net zero” emissions by 2040.