BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/12/2023 - National Advertising Division Recommends RhinoSystems Discontinue Limited Claims that Nasal Irrigation Systems Can Help Prevent Viral Illnesses
New York, NY – January 12, 2023 – The National Advertising Division (NAD) examined a number of challenged health-related claims by RhinoSystems, Inc. and found that the challenged packaging claims and many website claims did not convey virus prevention claims. However, NAD recommended that RhinoSystems discontinue certain other health-related claims that appeared in one television and two radio commercials or on the Naväge website.
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1/05/2023 - Direct Selling Self-Regulatory Council Recommends Ruby Ribbon Discontinue Salesforce Member and Website Earnings Claims
McLean, VA – January 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Ruby Ribbon, Inc., a multi-level marketing company, discontinue certain earnings claims made by salesforce members on Facebook as well as by Ruby Ribbon on the company’s website.
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12/22/2022 - Charter Voluntarily Discontinues Certain Spectrum Mobile Comparative Claims Following AT&T’s National Advertising Division Challenge
New York, NY – December 22, 2022 – In a National Advertising Division (NAD) challenge brought by competitor AT&T Services, Inc., Charter Communications, Inc., d/b/a Spectrum, voluntarily discontinued certain comparative speed and reliability claims for its Spectrum Mobile services vs. AT&T Wireless.
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12/22/2022 - Direct Selling Self-Regulatory Council Refers ViSalus Claims to the FTC and California State Attorney General for Possible Enforcement Action
McLean, VA – December 22, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred ViSalus, Inc. to the Federal Trade Commission (FTC) and California Office of the Attorney General for possible enforcement action. The referral comes after a lack of response from ViSalus to a DSSRC inquiry into aggressive earnings and health-related product performance claims made on social media by both ViSalus and its salesforce members.
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12/21/2022 - National Advertising Division Recommends Smile Prep Modify or Discontinue Claims and Disclosures on its Website; Smile Prep to Appeal
New York, NY – December 21, 2022 – While the National Advertising Division (NAD) of BBB National Programs has determined that Smile Prep provided a reasonable basis for certain claims, the advertising watchdog also recommended that Smile Prep modify or discontinue others. The claims were challenged by SmileDirectClub, a provider of clear aligner products and services.
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12/21/2022 - Direct Selling Self-Regulatory Council Recommends PartyLite Discontinue Salesforce Member Earnings Claims
McLean, VA – December 21, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that PartyLite Worldwide, LLC, a multi-level marketing company, discontinue certain earnings claims made by salesforce members on social media platforms such as Facebook, LinkedIn, and YouTube.
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12/15/2022 - Direct Selling Self-Regulatory Council Recommends Kannaway Discontinue Certain Health-Related Product Performance Claims
McLean, VA – December 15, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain health-related product performance claims made on social media platforms by Kannaway, LLC salesforce members be discontinued.
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12/08/2022 - In Two Fast-Track SWIFT Cases, National Advertising Division Recommends Claim be Modified or Discontinued and Disclosures Voluntarily Modified
New York, NY – Dec. 8, 2022 – The National Advertising Division (NAD) closed two new Fast-Track SWIFT cases in December. In those cases Verizon Communications, Inc. challenged the claim that Comcast Cable Communications' Xfinity internet service is “up to 7x faster than Verizon 5G Home Internet,” and TINA.org challenged disclosures in promotional ads for SAT preparation courses offered by The Princeton Review.
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12/01/2022 - Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims
McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued. Zilis is a direct-selling company that sells wellness products.
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12/01/2022 - National Advertising Division Finds Blue Apron’s “Canceling Meals is Easy” Claim Supported
New York, NY – December 1, 2022 – In a National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, NAD has determined that Blue Apron LLC provided a reasonable basis for the claim that “Canceling Meals is Easy.”