BBB National Programs Decision Summaries

The claims at issue were challenged by Charter Communications, Inc., provider of competing internet services. Verizon is appealing, and Charter is cross-appealing, certain NAD recommendations to the National Advertising Review Board. 

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. discontinue the claim “Clinically Proven Absorption” for its vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC before the National Advertising Division (NAD). Following NAD’s decision ( Case No. 6355), Church & Dwight appealed NAD’s findings.

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Vitamin Bounty/Matherson Organics, LLC (“Vitamin Bounty”) for its Elderberry Immune Support to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for review. The advertiser did not respond to NAD’s request to provide substantiation for its claims. 

The National Advertising Division (NAD) of BBB National Programs determined that Maty’s Healthy Products, LLC (Maty’s) properly supported certain online and packaging claims regarding the benefits of certain ingredients in its cough syrup dietary supplements, but recommended modification or discontinuation of other claims for the products themselves. The claims at issue were challenged by Zarbee’s Inc. (Zarbee’s), maker of competitive cough syrup products.

The National Advertising Division (NAD) of BBB National Programs determined that The Procter & Gamble Company (P&G) properly supported “plant-based” claims on its website for its 75% plant-based laundry detergent, Tide purclean. However, NAD recommended that the advertiser modify the plant-based claims appearing on its product label. NAD also found certain cleaning performance claims for Tide purclean supported and that the “purclean” brand name, by itself, was not misleading. P&G’s advertising claims for Tide purclean were challenged by Seventh Generation Company. 

The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, determined that a television advertisement to promote America’s Milk Companies produced by the National Fluid Milk Processor Promotion Board (MilkPep) did not comply with CARU’s safety guidelines. As a result, CARU recommended that MilkPEP discontinue the ad, which appeared during children’s programming, or modify it to include proper representation of safety gear. 

BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

The National Advertising Division (NAD), a division of BBB National Programs, determined that Zero Gravity provided a reasonable basis for certain advertising claims made in connection with its Perfectio line of medical devices, and recommended modification and discontinuation of other claims that were either not substantiated or conveyed an overly broad message. The claims at issue were challenged as part of NAD’s routine monitoring program.

A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that S.C. Johnson & Son, Inc. (S.C. Johnson) discontinue the claim “non-toxic” on package labeling for its Windex Vinegar Glass Cleaner. However, the panel determined that a properly qualified non-toxic claim, which clearly and conspicuously discloses the nature of the health risks from product misuse, would be acceptable. The advertising at issue had been challenged by competitor The Procter & Gamble Company (“P&G”) before the National Advertising Division (NAD). Following NAD’s decision (Case No. 6353), S.C. Johnson appealed the finding. 

Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, Nomolotus, LLC d/b/a Truvani discontinued a social media post for its Immune Support dietary supplement (formerly called “Under the Weather”), as well as two customer reviews referring to COVID-19.