BBB National Programs Decision Summaries

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Weight Management Institute, LLC, which markets the MytoSlim Weight Loss Supplement, has provided reliable support for certain performance claims but recommended the marketer discontinue a superiority claim and an establishment claim. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring efforts.

The Electronic Retailing Self-Regulation Program (ERSP), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (NARC), announced that WalkFit, LLC (“WalkFit”), marketers of the WalkFit Orthotics, provided a reasonable basis for their advertising and will inform consumers about available shoe sizes in future advertising edits. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (NARC), announced that general performance claims made in the 30-minute infomercial, radio , and website advertising by Vision Improvement Technologies, marketers for the See Clearly Method, a vision- improvement technique, are protected speech under the First Amendment, but the marketer was asked to modify one claim to make it more consistent with the See Clearly Method publications. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring program.

In response to an inquiry from the Electronic Retailing Self-Regulation Program (ERSP), Ecommerce Solutions, Inc., has voluntarily discontinued certain claims related to the company’s Vibrant White tooth whitener and said it will disclose on a product-review Website the company’s relationship to the Vibrant White product, actions ERSP determined were necessary and proper. ERSP further determined that certain advertising claims made for the product were supported.

The Electronic Retailing Self-Regulation Program (ERSP) announced that VC E-Commerce Solutions (VCES) marketers of Jevené the Essence of Youth Wrinkle -Reduction Cream, have provided support for qualified performance claims. ERSP has recommended also that the company modify certain performance, comparative, and testimonial claims in its online advertising. The marketer’s advertising was reviewed pursuant to an anonymous competitive challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Vascular Health Specialists (VHS) provided adequate support for performance claims made in direct-response advertising for Rosadyn.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer Value Marketing, Inc. discontinue general performance, comparative market, and establishment claims made in its online advertising for the nutritional supplement Metabo Speed XXX.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from a consumer complaint.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Urban Nutrition clearly and conspicuously disclose its material connections to the Websites, products and paid reviews on certain Websites that present themselves as unbiased and independent consumer resources.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that despite the fact that several studies were submitted by the marketer on the product and its ingredients, it has recommended that U.S. Botanicals, the direct response marketer for Glycoprin Nutritional Supplements , to discontinue broad health claims made in its infomercial until further studies can be conducted to clarify specific health issues.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from an anonymous consumer complaint..

The Electronic Retailing Self-Regulation Program (ERSP) announced that Unimed International, Inc. (Unimed) parent company of Chamonix All Natural Skin Care (Chamonix) marketers of the Jeunesse Eye Cream and Face Serum (Jeunesse), has supported its claim that Jeunesse reduces the appearance of wrinkles and has agreed to modifying other Performance, establishment, and testimonial claims. Chamonix voluntarily modified comparative claims while the ERSP review was ongoing. The marketer’s advertis ing was reviewed pursuant to a competitive challenge.