BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
9/10/2020 - Following NAD Inquiry, P&G Modifies Material Connection Disclosures in Influencer TikTok Videos to Ensure They Appear on Other Platforms When Shared
New York, NY – September 10, 2020 – Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, The Procter & Gamble Company (P&G) took steps to ensure that its influencers, who promote its Bounty Paper towels in a series of catchy TikTok videos, embed material connection disclosures in the videos to ensure that clear and conspicuous disclosure appears on any platform where they are shared. -
9/09/2020 - CleanAir EXP Agrees to Refrain from Claims that its CleanAir EXP Air Purification System Protects Against COVID-19
New York, NY – September 9, 2020 – Through its routine monitoring program, the National Advertising Division (NAD) of BBB National Programs questioned whether testimonials in a Twitter post by pastors at Dream City Church in Arizona about the Clean Air EXP air purification system that was installed in their church, along with a claim on the advertiser’s website, convey express and implied messages that the CleanAir EXP is effective at eliminating 99.9% of novel coronavirus or COVID-19. -
9/08/2020 - NAD Recommends Arcadia Consumer Healthcare Discontinue Its “#1 Pharmacist Recommended” Claim
New York, NY – September 8, 2020 – The National Advertising Division of BBB National Programs found that Arcadia Consumer Healthcare did not provide sufficiently reliable evidence to support its “#1 Pharmacist Recommended” claim and recommended the claim, challenged by Advantice Health, be discontinued. The advertiser agreed to comply with NAD’s recommendation. -
9/02/2020 - Certain Health Claims for Halotherapy Solutions Infrared Sauna Permanently Discontinued Following NAD Inquiry
New York, NY – September 2, 2020 – Halotherapy Solutions stated that it will permanently discontinue the health-related advertising claims for its Infrared Sauna that were at issue in an inquiry before the National Advertising Division (NAD). -
9/01/2020 - NARB Recommends Verizon Discontinue Claim “Building the most powerful 5G experience for America” But Finds Support for Building Powerful 5G Claim
New York, NY – September 1, 2020 – A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Verizon Communications, Inc. (“Verizon”) discontinue the claim that “Verizon is building the most powerful 5G experience for America.” The two commercials were challenged to the National Advertising Division (NAD) by competitor, AT&T Services, Inc. (“AT&T”). -
8/27/2020 - Infinity Superfoods Voluntarily Discontinues Social Media and Blog Post for Infinity-C Following NAD Inquiry into Implied COVID-19 Messages
Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, Infinity Superfoods discontinued a social media post and related blog posts for its Infinity-C dietary supplement. -
8/25/2020 - NAD Finds Certain T-Mobile 5G Speed and Coverage Claims Supported; Recommends Modification or Discontinuance of Others; Advertiser to Appeal
The National Advertising Division (NAD) of BBB National Programs determined that T-Mobile US, Inc. supported claims that its 5G service is faster than a competitors’ 4G, as well as its own 4G, but recommended it discontinue express and implied claims that its 5G network is more reliable than competing 4G or 5G networks. Similarly, NAD determined that T-Mobile supported claims that its 5G service currently provides better coverage than that of competitors, however, NAD recommended that T-Mobile discontinue the challenged claim that its 5G service is generally available in locations that have traditionally been challenging for cellular service (or disclose, clearly and conspicuously, the typical performance of T-Mobile’s 5G).
-
8/25/2020 - NAD Recommends Verizon Modify or Discontinue Some Superiority Claims for Fios, Finds Qualified “Fastest Speed” Claim Substantiated; Both Parties to Appeal
The claims at issue were challenged by Charter Communications, Inc., provider of competing internet services. Verizon is appealing, and Charter is cross-appealing, certain NAD recommendations to the National Advertising Review Board. -
8/24/2020 - NARB Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Vitamins
A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has recommended that Church & Dwight Co., Inc. discontinue the claim “Clinically Proven Absorption” for its vitafusion gummy line of dietary supplements. The advertising at issue had been challenged by competitor Pharmavite LLC before the National Advertising Division (NAD). Following NAD’s decision ( Case No. 6355), Church & Dwight appealed NAD’s findings. -
8/19/2020 - NAD Refers Vitamin Bounty to FDA and FTC for Claims that Elderberry Immune Support Protects Against COVID-19
The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Vitamin Bounty/Matherson Organics, LLC (“Vitamin Bounty”) for its Elderberry Immune Support to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for review. The advertiser did not respond to NAD’s request to provide substantiation for its claims.