BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/12/2020 - BBB National Programs National Advertising Division Recommends Choice Home Warranty Modify, Discontinue Certain Claims for its Home Warranty Service Plans; Advertiser to Appeal
The National Advertising Division has recommended that Choice Home Warranty modify or discontinue certain claims regarding its home warranty service plans. -
2/11/2020 - BBB National Programs National Advertising Division (NAD) Finds Campaign for Accountability Violated NAD Procedures Through Breach of Confidentiality and Use of a Decision for Promotional Purposes
The National Advertising Division (NAD) has determined that the Campaign for Accountability (CfA) violated the procedures that govern the advertising industry’s system of self-regulation by breaching confidentiality provisions and by issuing a press release that uses NAD’s findings for promotional purposes.
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2/10/2020 - BBB National Programs National Advertising Division Refers Advertising Claims by Geerpres to Federal Trade Commission After Company Declines to Comply with National Advertising Division Recommendations
The National Advertising Division (NAD) has referred advertising claims made by Geerpres, Inc. for its ADVANTEX Single-Use Disposable Microfiber Mop Pads to the Federal Trade Commission for further review after the company declined to comply with NAD’s recommendation to discontinue its claims that ADVANTEX Mop Pads are “microfiber.” -
2/07/2020 - Direct Selling Self-Regulatory Council Refers Health-Related Product Claims Disseminated by Dose of Nature to the Federal Trade Commission
February 7, 2020 – New York, NY – The Direct Selling Self-Regulatory Council (“DSSRC”) has referred certain marketing claims made by Dose of Nature (“Dose of Nature” or the “Company”) for its water-soluble CBD and nano CBD products for humans and animals to the Federal Trade Commission. -
2/04/2020 - BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge
The National Advertising Division (NAD) recommended that T-Mobile US, Inc. discontinue certain challenged claims for its TVision television service in its TVision website and a press release (including a video advertisement of limited duration that was part of the press release), following a challenge by competitor Charter Communications, Inc. -
1/30/2020 - BBB National Programs National Advertising Division Recommends Discontinuation of Sunrun’s National “Save Up To 20%” On Your Electric Bill Over the Term of the Contract Claim; Finds Sunrun’s General Savings Claims about its Solar Service are Supported
The National Advertising Division (NAD) has recommended that Sunrun Installation Services Inc. (Sunrun), an installer of residential solar energy systems, discontinue certain national advertising claims, including the claim that consumers can “Save up to 20%” on their energy bills by switching to solar. -
1/28/2020 - BBB National Programs National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading
The National Advertising Division (NAD) recommended that Snow Joe, LLC modify challenged claims regarding the water pressure and water flow of its Sun Joe Pressure Washers, following a challenge by the Pressure Washer Manufacturers’ Association (“PWMA”), a trade association comprised of pressure washer manufacturers. -
1/27/2020 - BBB National Programs National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported
The National Advertising Division determined that Elysium Health, Inc. had submitted evidence sufficient to reasonably demonstrate that nicotinamide adenine dinucleotide (“NAD+”) plays a key role in cellular metabolism and mitochondrial health, and that NAD+ levels decrease with age. -
1/23/2020 - BBB National Programs National Advertising Division Recommends Discontinuation of Product Performance and Health-Related “On The Go” Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs
The National Advertising Division (NAD) has recommended that Vital Proteins LLC discontinue certain product performance and health-related advertising claims which appeared in an Instagram post for the company’s Vital Proteins Collagen Peptide Products dietary supplements. -
1/22/2020 - BBB National Programs National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food
The National Advertising Division (NAD) recommended that PRN Physician Recommended Nutraceuticals discontinue certain challenged product and ingredient claims for its nuretin medical food, following a challenge by the Council for Responsible Nutrition (“CRN”).