BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/09/2019 - NAD Determines AT&T Has Reasonable Basis for “Best Wireless Network” Claim; Recommends AT&T Discontinue Others; Advertiser to Appeal
The National Advertising Division determined that AT&T Services, Inc. has a reasonable basis for its “best wireless network according to America’s biggest test” claim. -
11/26/2019 - NAD Recommends Nexus Formulas Discontinue Certain Challenged Claims for Plavinol, Following Challenge by the Council for Responsible Nutrition
The National Advertising Division recommended that Nexus Formulas, LLC discontinue certain challenged product performance, ingredient, and safety claims, as well as doctor recommended claims and testimonials for its Plavinol dietary supplement, following a challenge by the Council for Responsible Nutrition (“CRN”). -
11/25/2019 - National Advertising Division Refers Advertising Claims by Guardian Technologies for its GermGuardian and PureGuardian Air Purifiers to FTC After Advertiser Refuses to Comply with Recommendations
The National Advertising Division has referred advertising claims made by Guardian Technologies, LLC to the Federal Trade Commission for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain HEPA performance claims for its GermGuardian and PureGuardian air purifiers and replacement filters. -
11/20/2019 - NAD Recommends Reckitt Benckiser Discontinue Certain Challenged Claims for Air Wick Scented Oil
The National Advertising Division recommended that Reckitt Benckiser LLC discontinue certain challenged claims for Air Wick Scented Oil, following a challenge by The Procter & Gamble Company, maker of Febreze Air Fresheners. -
11/19/2019 - NAD Recommends Skyline Discontinue Certain Performance Claims for its Guard Dog Pepper Spray Following Challenge by SABRE
The National Advertising Division has recommended that Skyline USA, Inc. discontinue certain performance claims for its Guard Dog pepper spray relating to its range, effectiveness, capacity, and ability to ensure assailant identification days after use. -
11/07/2019 - NAD Recommends Alcon Vision Discontinue Certain Challenged Claims in Professional Advertising for Intraocular Lenses, Finds Certain Claims Supported
The National Advertising Division recommended that Alcon Vision, LLC discontinue certain challenged claims in professional advertising for its AcrySof IQ ReSTOR +2.5 D and +3.0 D Multifocal Intraocular Lenses, following a challenge by Johnson & Johnson Surgical Vision, Inc. (“JJSV”), maker of competing TECNIS Symfony intraocular lenses. Intraocular lenses (“IOLs”) are implantable medical devices that surgeons use to replace patients’ natural lenses after they are removed during cataract surgery. -
10/28/2019 - Privacy group brings websites of pharma and apparel brands into compliance with best practices
Today, the Digital Advertising Accountability Program released new actions detailing its efforts to provide consumers with marketplace choice about their digital privacy. As a result of consumer complaints, the privacy watchdog brought the companies Johnson & Johnson Consumer Inc. and PVH Corp. into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, best practices for digital ad privacy. -
10/25/2019 - NAD Recommends Molekule Discontinue Pollution Elimination, Asthma and Allergy Symptom Relief Claims for its Molekule Home One Air Purifier; Advertiser to Appeal Certain Findings
The National Advertising Division has recommended that Molekule Inc. discontinue its pollution, bioaerosol and VOC elimination/destruction claims (both quantified and otherwise), performance claims concerning its MH1 Air Purifier (MH1), its comparative superiority claims versus air purifiers that contain HEPA filters, and its allergy and asthma symptom relief claims, following a challenge by Dyson, Inc., maker of competing air purifiers. The advertiser has said it will appeal certain NAD findings and recommendations to the National Advertising Review Board but will comply with other recommendations. -
10/24/2019 - WiFi Dreaming: App Publishers Amend Privacy Practices
The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. -
10/23/2019 - NARB Recommends Goya Discontinue Claim that Excelsior Pasta is “La pasta favorita de Puerto Rico,” Following Challenge by Maker of Ronzoni Pasta
A panel of the National Advertising Review Board (NARB) has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.