BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/07/2020 - BBB National Programs National Advertising Division Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”
The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising. -
1/07/2020 - NAD Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”
The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising. Further, NAD determined that this broad line claim was not supported and recommended that the disclosure be modified to clearly and conspicuously limit the claim to “Size 1 urine leakage.” The claim at issue was challenged by The Procter & Gamble Company, maker of competing Pampers Swaddlers Diapers. -
1/06/2020 - NARB Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by AT&T Services, Inc. before the National Advertising Division (NAD). NAD is an investigative unit of the advertising industry’s system of self-regulation. Following NAD’s decision, AT&T appealed NAD’s finding that the claims communicated by Verizon’s “Kellene” commercial (15-second version) were supported. Verizon then exercised its right under the applicable rules of procedure to file a cross-appeal with regard to NAD’s recommendations to discontinue or modify the “Ned” commercial. -
1/06/2020 - BBB National Programs National Advertising Review Board Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. -
12/20/2019 - BBB National Programs National Advertising Review Board Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae
A panel of the National Advertising Review Board (NARB) has found that ENERGYbits Inc. (EBits) failed to provide proper and/or acceptable substantiation for health-related and environmental claims for the company’s ENERGYbits Spirulina Algae (Spirulina Tablets) and recommended that such claims be discontinued. -
12/19/2019 - BBB National Programs National Advertising Division Recommends Discontinuation of Dramatization in TV Commercial for Sensodyne ProNamel Intensive Enamel Repair Toothpaste; Finds Other Claims Supported
The National Advertising Division has recommended that GlaxoSmithKline Consumer Health discontinue a dramatization used in two television commercials for Sensodyne ProNamel Intensive Enamel Repair Toothpaste. -
12/19/2019 - NAD Recommends Discontinuation of Dramatization in TV Commercial for Sensodyne ProNamel Intensive Enamel Repair Toothpaste; Finds Other Claims Supported
The National Advertising Division has recommended that GlaxoSmithKline Consumer Health discontinue a dramatization used in two television commercials for Sensodyne ProNamel Intensive Enamel Repair Toothpaste after determining that it reasonably conveyed to consumers the unsupported implied claim that ProNamel toothpaste fills and heals small, deep cracks on surface enamel. -
12/18/2019 - BBB National Programs Electronic Retailing Self-Regulation Program Reviews Advertising for Nick Vertucci Real Estate Academy in Compliance Inquiry, Marketer Agrees to Discontinue Claims
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Nick Vertucci Real Estate Academy modify or discontinue claims made in radio advertisements for its real estate education services. -
12/18/2019 - BBB National Programs National Advertising Review Board Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System
A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System. -
12/17/2019 - NARB Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System
A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System. The NARB panel also recommended that the advertiser make sure that all before-and-after photo comparisons illustrating the performance of Crepe Erase are accompanied by a clear and conspicuous disclosure indicating the duration of product use.