BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/04/2019 - NAD Finds Two Verizon Commercials Featuring Consumer Testimonials Not Misleading; Recommends that Two Others be Discontinued or Modified
The National Advertising Division has found no unsubstantiated challenged claims in two Verizon Wireless commercials featuring a “paid real customer story,” in which a customer describes an aspect of their Verizon Wireless service, following a challenge by AT&T Services, Inc. -
8/29/2019 - NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear. -
8/28/2019 - NARB Refers Advertising Claims Made by J-B Weld Company to Federal Trade Commission After Company Declines to Comply with NARB Recommendations
The National Advertising Review Board (NARB) has referred advertising claims made by J-B Weld Company, LLC to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations regarding discontinuation of “Made in USA” advertising claims made on certain product packaging and in online advertisements for its silicon and epoxy adhesive products. -
8/20/2019 - NARB Recommends AT&T Modify, Discontinue 99% Reliability Claims for its Internet Services, Approves Other Monadic Claims, Following Charter Challenge
A panel of the National Advertising Review Board (NARB) has found that AT&T Services, Inc.’s claims that its internet services delivers over 99% reliability, made in certain advertisements, are unsupported and recommended that the claims be discontinued or modified. -
8/19/2019 - National Advertising Division Refers Advertising Claims by 3B Medical for its Lumin CPAP Cleaner to FTC and FDA
The National Advertising Division has referred advertising claims made by 3B Medical, Inc. for its Lumin CPAP Cleaner to the Federal Trade Commission and Food & Drug Administration for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain claims that a competing CPAP cleaner’s use of ozone as a germicide rendered it unsafe and dangerous to consumers’ respiratory health. -
8/18/2019 - NAD Examines Advertising for S.C. Johnson ‘Glade Fabric & Air Odor Eliminator,’ Following Challenge by P&G
The National Advertising Division of the Council of Better Business Bureaus has determined that S.C. Johnson & Son has provided reasonable support for its claim that Glade Fabric and Air Odor Eliminator “penetrates deeper” into carpet than a competing product. However, NAD recommended the advertiser discontinue visuals in broadcast advertising that aren’t supported by evidence. -
8/15/2019 - NAD Recommends Pyle Audio Disclose that Online Consumer Reviews for NutriChef Vacuum Sealers Are Incentivized
The National Advertising Division has recommended that Pyle Audio, Inc. take reasonable measures to discontinue or modify currently posted online reviews for NutriChef Vacuum Sealer to include a clear and conspicuous disclosure that the reviews are incentivized, and that Pyle take reasonable measures to disclose the material connection between the reviewer and Pyle should it offer incentives to product purchasers in exchange for posting reviews. The challenge was brought to the attention of the NAD by Newell Brands, Inc., a maker of competing vacuum sealers. -
8/14/2019 - NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear. -
8/12/2019 - NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge
A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. television commercial (the “Historic Launch”) conveys an unsupported claim that with over 99% reliability, its services are superior compared to at least one viable competitive service, and recommended that the message be discontinued. -
8/06/2019 - NARB Recommends Modification of Advertising Claims for Sonicare DiamondClean Electric Toothbrush; Upholds Validity of Philips Oral Healthcare Clinical Study
A panel of the National Advertising Review Board (NARB) has recommended that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean electric toothbrush. The advertising at issue had been challenged by The Procter & Gamble Company, manufacturer of the competing Oral-B brand electric toothbrushes, before the National Advertising Division (NAD). The NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBBNP’s self-regulatory and dispute resolution programs. Following NAD’s decision, Philips appealed all of the NAD recommendations adverse to it to the NARB, the appellate unit of the advertising industry’s system of self-regulation. P&G exercised its right under the applicable rules of procedure to file a cross-appeal.