BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/27/2019 - NAD Recommends Discontinuance Of Performance, Speed-Of-Action And Pediatrician Recommended Claims For Mommy’s Bliss Gripe Water
The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue all of its performance claims, speed-of-action claims, pediatrician-recommended and “First in the U.S.” claims for its Mommy’s Bliss Gripe Water product, following a challenge by Johnson & Johnson Consumer, Inc., maker of a competing gripe water product. -
3/25/2019 - NAD Recommends Discontinuance And Modification of Certain Claims By MLW Squared, Inc. For Tri-Verified Influencer Marketing Platform
The National Advertising Division has recommended certain advertising claims made by MLW Squared d/b/a Ahalogy regarding its Tri-Verified influencer marketing platform be modified or discontinued, but found that the advertiser’s use of a Media Rating Council (MRC) seal did not reasonably communicate a misleading message. -
3/22/2019 - Following NAD Inquiry, Rite Aid Permanently Discontinues “#1 Health Care Professional Recommended Brands” And Other Related Claims.
Following an inquiry by the National Advertising Division, Rite Aid Hdqtrs. Corp. (“Rite Aid”) stated that it will permanently discontinue its claim that various products are “#1 Health Care Professional Recommended Brands.” The challenge arose from NAD’s routine monitoring program. -
3/21/2019 - NAD Recommends Verizon Modify, Discontinue Certain Claims for its 5G Services, Finds Certain Claims Supported; Verizon to Appeal
In the first case involving advertising for 5G to come before the National Advertising Division, NAD has recommended that Verizon Communications, Inc. modify or discontinue certain claims regarding its 5G services following a challenge by AT&T Services, Inc. -
3/14/2019 - NAD Recommends AT&T Discontinue Implied Reliability Claims for its Services; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its DirecTV and U-Verse Internet services are more reliable than cable television and internet services, that cable offers unreliable entertainment, and that cable viewers frequently lose service, following a challenge by Comcast Cable Communications, LLC. -
3/13/2019 - NARB Recommends Telebrands Modify “Double Offer” Claims for its Atomic Beam Lighting Products Following Energizer Challenge
A panel of the National Advertising Review Board (NARB) has recommended that Telebrands, Corp. modify its “double offer” and “Buy One Get One” claims to clearly and conspicuously disclose the discount or price offered for the second flashlight and any associated charges and fees. -
3/06/2019 - CARU’s Not Kitten Around During Review of Outfit7’s ‘My Talking Tom’ App, Recommends Modifications; Company Says It Will Do So
The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying. -
3/05/2019 - Self-Regulatory Watchdogs Refer App Developer HyperBeard to Federal Trade Commission
Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
3/05/2019 - Formal Review 93.2019 - HyperBeard, Inc.
Two industry self-regulatory units today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
3/04/2019 - NAD Recommends AT&T Modify, Discontinue Certain Reliability Claims for its Services, Finds Certain Claims Supported; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its services deliver 99% reliability following a challenge by Charter Communications, Inc.