BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/27/2019 - NAD Recommends TaxSlayer Discontinue #1 Rated Claims Following Challenge by Intuit
Following a challenge by Intuit Inc., the National Advertising Division recommended that TaxSlayer LLC discontinue challenged “#1 Rated” advertising claims, having found that the claims reasonably convey the unsupported message that this rating was based on a reliable and representative survey of consumers using products across the entire tax preparation software category. -
6/26/2019 - NAD Recommends Wink Naturals Discontinue Certain Challenged Claims for Liquid Dietary Supplement Sleep Products and Topical Rub Sleep Products
Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts and Kids Sleep Melts, and Pure Sleep & Breath Chest Rub. -
6/25/2019 - NAD Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant; Advertiser to Appeal
The National Advertising Division has recommended that Zenlen Inc. dba Native Cosmetics discontinue objective claims that Native Deodorant absorbs moisture and protects against underarm wetness, following a challenge by Tom’s of Maine, maker of competing deodorant products. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
6/24/2019 - NAD Recommends Reckitt Benckiser Discontinue or Modify Television Commercial for Its Air Wick Scented Oil Refills Making Comparative Longevity Claims
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser discontinue or modify a television commercial for its Air Wick scented oil air freshener product, having found that it reasonably conveys the unsupported message that an Air Wick scented oil refill lasts longer than a Febreze Plug refill. -
6/19/2019 - Following NAD Inquiry, Owlet Baby Care to Modify Disclosures for its Smart Sock Baby Monitor to More Clearly Limit Usage to Informational Purposes Only
Following an inquiry by the National Advertising Division, Owlet Baby Care, Inc. has agreed to modify the product disclosure on the purchase page for its Owlet Smart Sock Baby Monitor to more clearly disclose the information-gathering nature of the device, explain that the Smart Sock is meant to be used by healthy babies, and eliminate assurances in the disclosure that the product provides peace of mind to parents. -
6/14/2019 - NAD Finds GlaxoSmithKline’s Sensodyne Toothpaste “#1 Dentist Recommended Brand” Claims Supported; No Additional Disclosures Necessary
The National Advertising Division has concluded that GlaxoSmithKline Consumer Healthcare provided a reasonable basis for its “#1 Dentist Recommended Brand” and “9 out of 10 dentists recommend Sensodyne” claims for its Sensodyne brand of toothpaste, and that no additional qualification or material information is necessary, following a challenge by Colgate-Palmolive Company, maker of competing sensitive and general toothpaste products. -
6/13/2019 - NAD Finds Reckitt Benckiser’s “#1 Carpet Cleaning Brand” Claim Supported; Recommends Modification to Disclaimer
The National Advertising Division has found that Reckitt Benckiser, Inc.’s “#1 Carpet Cleaning Brand” claim for its Resolve Carpet Cleaner products is properly supported by unit sales data, following a challenge by BISSELL Homecare, Inc. However, NAD recommended modification to the disclaimer accompanying the claim to identify the time period for the claim and its scope. -
6/13/2019 - CARU Recommends JAKKS Pacific Modify Broadcast Advertising to Better Disclose that Dolls Do Not Move on Their Own
The Children’s Advertising Review Unit has recommended that JAKKS Pacific, Inc., modify broadcast advertising for the Winx Club Harmonix Dolls to better to disclose to a child audience that the dolls do not move on their own. -
6/12/2019 - NARB Recommends Chattem Discontinue Certain Claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges; Approves Others
A panel of the Advertising Review Board (NARB) has recommended that Chattem, Inc. discontinue certain advertising claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges, while also approving others. The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., the manufacturer of the competing Biotene brand oral care products, before the National Advertising Division (NAD). The NAD is an investigative unit of the advertising industry’s system of self-regulation administered by the Council of Better Business Bureaus. Following the NAD’s decision, Chattem appealed certain recommendations made by NAD to the NARB, the appellate unit of the advertising industry’s system of self-regulation. GSK exercised its right under the applicable rules of procedure to file a cross-appeal. -
6/11/2019 - NARB Recommends AT&T Modify or Discontinue One Advertisement, Approves Another, in its “More For Your Thing – That’s Our Thing” Campaign, Following T-Mobile Challenge
A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. internet advertisement claiming “More for Your Stream Like a Boss Thing” conveys an unsupported superiority claim comparing AT&T to its competitors, and recommended that it be modified or discontinued. In the same proceeding, NARB found in favor of AT&T with regard to its “Do Your Thing” commercial.