BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/05/2012 - NAD Finds ‘Stevia in the Raw’ Doesn’t Mislead Consumers
The National Advertising Division has determined that the product name and packaging for Cumberland Packing Corp.’s “Stevia in the Raw” do not convey the message that the product’s sole ingredient is stevia from the stevia plant. -
12/05/2012 - NAD Finds Lowe’s Took Necessary Action in Discontinuing ‘10% Off’ Ads Challenged by Home Depot
The National Advertising Division has determined that Lowe’s Companies, Inc., acted properly in discontinuing certain pricing claims that were challenged before NAD by Home Depot USA, Inc. -
12/03/2012 - NAD Determines Pong Research can Support Certain Claims for Cases That Redirect Cell-Phone Radiation
The National Advertising Division has determined that Pong Research Corporation can support certain claims for the company’s PONG cell phone cases, including claims that “PONG’s micro-thin antennae module redirects cell-phone radiation away from your head.” -
11/29/2012 - NAD Recommends Bank of America Modify Broadcast Advertising for ‘1-2-3 Cash Rewards Credit Card’ Following Challenge from Chase
The National Advertising Division has recommended Bank of America revise broadcast advertising for its “1-2-3 Cash Rewards Credit Card” to more clearly disclose limitations. The advertising claim at issue – “1% Cash Back on all purchases, 2% total cash back on purchases of groceries, and 3% cash back on purchases of gas” – was challenged before NAD by Chase Bank USA, NA. -
11/26/2012 - NAD Recommends Generac Modify, Discontinue Certain Claims for Household Generators, Including Environmental Claims
The National Advertising Division has recommended that Generac Power Systems, Inc., modify or discontinue certain advertising for the company’s standby household generators, including claims that Generac is the “most environmentally friendly generator on the market.” -
11/20/2012 - NAD Determines Oracle Acted Properly in Discontinuing Performance Claim Couched in ‘Contest’ Language
The National Advertising Division has determined that Oracle Corporation took necessary action in discontinuing advertising that stated its Exadata server is “5x Faster Than IBM … Or you win $10,000,000.” -
11/19/2012 - NAD Recommends GreenPan Modify, Discontinue Certain Eco-Friendly Claims for its Non-Stick Cookware
The National Advertising Division has recommended that GreenPan Inc., the maker of non-stick cookware, modify or discontinue certain advertising claims, including claims that its products are “eco-friendly.” -
11/15/2012 - NAD Recommends Farnam Modify, Discontinue Certain Claims for Flea, Tick Control Product
The National Advertising Division has recommended that Farnam Pet Products modify or discontinue certain advertising claims for its Adams Flea & Tick Spot On for Dogs, including claims that the product “starts to kill fleas and ticks in 15 minutes.” -
11/14/2012 - NAD Finds BIC Can Support Claim to ‘Flexible Blades’ in Challenged Context, But Recommends Advertiser Revise Illustration on Some Packaging
The National Advertising Division has determined that that BIC USA Inc. can support claims that its BIC FLEX, Hybrid and Soleil Razors have “flexible blades” that provide an “ultra-smooth”, “incredibly close” or “flawless” shave. -
11/13/2012 - NAD Recommends Healthy Directions Discontinue Certain Claims at Issue for ‘Joint Advantage Gold’ Supplement
The National Advertising Division has recommended that Healthy Directions, LLC, discontinue certain advertising claims for the company’s Joint Advantage Gold dietary supplement, including claims that the product eases pain in seven days and is made with ingredients traditionally used by the Aboriginal people of Australia. The company said it will appeal NAD’s findings to the National Advertising Review Board.