BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/28/2013 - NAD Recommends Toys ‘R’ Us Modify or Discontinue Price-Matching Claim on In-Store Banners
The National Advertising Division recommended that Toys “R” Us modify or discontinue the overly broad price-matching claim, “Price Match Guarantee—Spot a lower advertised price? We’ll match it. See a Team Member for details”.
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2/25/2013 - NAD Reviews Advertising Claims for Rental Carpet Cleaners, Following Challenges by Rug Doctor, Bissell
The National Advertising Division recently decided two separate cases involving rental carpet-cleaning machines. The first challenge was brought by Rug Doctor, Inc., which took issue with advertising claims made by Bissell Homecare, Inc., in a YouTube video and in broadcast advertising and advertising at Bissell’s website. The second challenge was brought by Bissell, which took issue with claims made by Rug Doctor in broadcast, Internet and print advertising. -
2/22/2013 - Body Dynamics Discontinues Certain Claims for ‘Mega Cleanse,’ But NAD Recommends Company Discontinue All Claims at Issue in Challenge
Body Dynamics, Inc., has agreed to permanently discontinue a wide range of advertising claims for the company’s “Mega Cleanse” dietary supplement. However, the National Advertising Division has recommended that the company discontinue all advertising claims at issue in a challenge brought by the Council for Responsible Nutrition (CRN). -
2/21/2013 - NAD Recommends Gillette Modify, Discontinue Certain Claims for ‘Venus & Olay’ Razors Following Challenge by Energizer
The National Advertising Division has recommended that Gillette Company modify or discontinue advertising claims that suggest shaving with the company’s Venus & Olay women’s razors provide a benefit that goes beyond lubrication while shaving. -
2/19/2013 - NAD Finds Chase Doesn’t Mislead Consumers with ‘Points’, Recommends Chase Discontinue ‘Short-Change’ Claims
The National Advertising Division has determined that advertising for Chase Bank USA’s Chase Freedom credit card did not mislead consumers about the nature of the cards points-based rewards system. -
2/06/2013 - NAD Finds ProPhase Can Support Certain Durational Claims for Cold-EEZE, Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has determined that ProPhase Labs. Inc., can support claims that the company’s Cold-EEZE line of zinc-based cold remedies shortens the duration of a cold. -
2/06/2013 - NAD Recommends DERMADoctor Discontinue Claims Comparing Topical Lotion to Laser Treatments
The National Advertising Division has recommended that DERMADoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administered light treatments. -
2/05/2013 - NAD Determines Anheuser-Busch Can Support ‘Light’ Claim for ‘Michelob ULTRA Light Cider’
The National Advertising Division has determined that Anheuser-Busch, LLC, can support the claim that its Michelob ULTRA Light Cider has one-third fewer calories than an average of “the leading regular ciders.” -
2/01/2013 - NAD Refers Advertising for Diaper Rash Product to FTC after Summers Laboratories Declines to Abide by NAD Recommendations
The National Advertising Division has referred advertising claims made by Summers Laboratories, Inc., for its Triple Paste Medicated Diaper Rash Ointment to the Federal Trade Commission (FTC) for further review, after the company declined to abide by NAD recommendations. -
1/31/2013 - NAD Recommends Kraft Discontinue Certain Claims Made on Packaging for Gevalia Kaffee Products, Following Starbucks Challenge
The National Advertising Division has recommended that Kraft Foods discontinue advertising claims that suggest Kraft’s single-serve Gevalia Kaffee-brand coffees taste similar to certain single-serve coffees sold by Starbucks Corporation.