BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/11/2012 - NAD Recommends ConAgra Discontinue Certain Comparative Claims for Marie Callender Lasagna Product
The National Advertising Division of the Council of Better Business Bureaus recommended that ConAgra Foods, Inc., discontinue certain advertising claims for the company’s Marie Callender brand frozen “Three Meat and Four Cheese lasagna.” -
4/10/2012 - NAD Recommends Colgate Discontinue Comparative Speed Claims for ‘Sensitive Pro-Relief Toothpaste,’ Companies To Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Colgate-Palmolive Company modify or discontinue certain advertising claims for the company’s Sensitive Pro-Relief Toothpaste, including claims that the product works faster than Sensodyne, made by challenger GlaxoSmithKline. Both Colgate and GSK are seeking to appeal certain of NAD’s findings to the National Advertising Review Board. -
4/09/2012 - NAD REFERS ADVERTISING FROM GOOD HEALTH NATURALLY FOR SERRANOL SUPPLEMENT TO FTC FOR FURTHER REVIEW
The National Advertising Division of the Council of Better Business Bureaus has referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission (FTC) for further review, after the company declined to fully participate in a National Advertising Division review of its advertising claims.
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4/05/2012 - NAD Recommends Samsung Discontinue Certain Superiority Claims for 3D Television
The National Advertising Division of the Council of Better Business Bureaus has recommended that Samsung Electronics, Inc., discontinue certain advertising claims for the company’s 3D televisions. -
3/30/2012 - NAD FINDS NILFISK-ADVANCE VIOLATED NAD PROCEDURES THROUGH USE OF A DECISION FOR PROMOTIONAL PURPOSES
The National Advertising Division has determined that Nilfisk-Advance, Inc., a maker of commercial floor-cleaning equipment, violated the procedures that govern the advertising industry’s system of self-regulation by issuing a press release that uses the NAD process or its findings for promotional purposes. -
3/28/2012 - NAD RECOMMENDS TENNANT DISCONTINUE CERTAIN CLAIMS FOR ec-H20 TECHNOLOGY COMMERCIAL FLOOR CLEANER
The National Advertising Division of the Council of Better Business Bureaus has recommended that Tennant Company, a manufacturer of commercial floor cleaning equipment, discontinue certain claims promoting the superior performance of the company’s “ec-H20” technology. -
3/20/2012 - NAD FINDS VITANERGY CAN SUPPORT CERTAIN INGREDIENT-BASED CLAIMS FOR ‘URINOZINC’
The National Advertising Division of the Council of Better Business Bureaus has recommended that Vitanergy, Inc., discontinue certain advertising claims for UrinozincSupplements, but found the advertiser could support certain ingredient-based claims for the product. -
3/20/2012 - NAD FINDS CHURCH & DWIGHT CAN SUPPORT 2-1 PREFERENCE CLAIM, BUT RECOMMENDS ADVERTISER MODIFY CERTAIN CLAIMS
The National Advertising Division has determined that Church & Dwight Co., Inc., could support a 2-1 preference claim for its Arm & Hammer Sensitive Skin Plus Scent and Perfume and Dye Free laundry detergents, but recommended the advertiser modify certain claims. The claims at issue were challenged by Sun Products Corporation, the manufacturer of the competing “all free clear” laundry detergent. -
3/14/2012 - NAD Finds Church & Dwight Can Support 2-1 Preference Claim, But Recommends Advertiser Modify Certain Claims. Claims at Issue Challenged by Sun Products, Maker of ‘all free clear Brand
The National Advertising Division of the Council of Better Business Bureaus determined that Church & Dwight Co., Inc., could support a 2-1 preference claim for its Arm & Hammer Sensitive Skin Plus Scent and Perfume and Dye Free laundry detergents, but recommended the advertiser modify certain claims. The claims at issue were challenged by Sun Products Corporation, the manufacturer of the competing “all free clear” laundry detergent. -
3/12/2012 - NAD Recommends Irwin Naturals Discontinue Certain Claims for 'Doctor Developed Clear Pure Complexion'
The National Advertising Division of the Council of Better Business Bureaus has recommended that Irwin Naturals discontinue certain claims for its “Doctor Developed Clear Pure Complexion” dietary supplement, including the claim that the product was “scientifically developed.”