BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/14/2012 - NAD Finds Church & Dwight Can Support 2-1 Preference Claim, But Recommends Advertiser Modify Certain Claims. Claims at Issue Challenged by Sun Products, Maker of ‘all free clear Brand
The National Advertising Division of the Council of Better Business Bureaus determined that Church & Dwight Co., Inc., could support a 2-1 preference claim for its Arm & Hammer Sensitive Skin Plus Scent and Perfume and Dye Free laundry detergents, but recommended the advertiser modify certain claims. The claims at issue were challenged by Sun Products Corporation, the manufacturer of the competing “all free clear” laundry detergent. -
3/12/2012 - NAD Recommends Irwin Naturals Discontinue Certain Claims for 'Doctor Developed Clear Pure Complexion'
The National Advertising Division of the Council of Better Business Bureaus has recommended that Irwin Naturals discontinue certain claims for its “Doctor Developed Clear Pure Complexion” dietary supplement, including the claim that the product was “scientifically developed.” -
3/12/2012 - NAD Finds Zadro Can Support Certain Advertising Claims For ‘Nano-UV Disinfectant Wand’ – Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has found that Zadro Health Solutions can support certain advertising claims for the company’s Nano-UV Disinfectant Wand. NAD recommended that the advertiser modify or discontinue certain claims. -
3/05/2012 - National Advertising Review Board Recommends Frontier Discontinue Certain Claims for DSL Internet Service
The National Advertising Review Board (NARB) has recommended that Internet service provider Frontier Communications Corp., discontinue certain advertising claims challenged by competitor Suddenlink, including claims that state or suggest Frontier’s “dedicated” Internet connection is faster or more reliable than cable. -
2/16/2012 - NAD Finds Kimberly-Clark Can Support 'Preferred' Claim for Huggies Little Snugglers, But Not Certain Absorbency Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Kimberly-Clark Corporation, the maker of Huggies-brand diapers, can support the advertising claim that Huggies “Little Snugglers” diapers are “preferred” over Pampers Swaddlers. -
2/16/2012 - NAD Recommends Comcast Discontinue Certain Comparative Claims Made Against AT&T’S U-Verse. Finds Comcast Can Support Claim to Superior HD Quality, Not Claim that AT&T Offers Poor Quality
The National Advertising Division of the Council of Better Business Bureaus has determined that Comcast Cable Communications took necessary and proper action in discontinuing advertising claims that stated or suggested that U-verse, the bundled television service offered by AT&T Services, Inc., is a collection of “old wires.” -
2/16/2012 - NAD Recommends Halo Modify, Discontinue Claims That May Disparage Competing Pet Foods. Challenge Brought by Hill’s Pet Nutrition
The National Advertising Division of the Council of Better Business Bureaus has recommended that Halo, Purely for Pets, Inc., modify or discontinue certain claims made in Internet advertising that state or suggest competing pet foods are unsafe, unhealthy or made with unsafe ingredients. -
2/14/2012 - NAD RECOMMENDS EYESCIENCE LABS DISCONTINUE CERTAIN CLAIMS FOR ‘COMPUTER EYE STRAIN FORMULA,’ INCLUDING CLAIM RELATED TO MACULAR DEGENERATION Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that EyeScience Labs, LLC discontinue certain advertising claims for the company’s for its “Computer Eye Strain Formula” dietary supplement, including a claim made in a testimonial that the product could slow the progress of macular degeneration. -
2/13/2012 - NAD RECOMMENDS BARLOW HERBAL DISCONTINUE ALL CLAIMS AT ISSUE FOR LDM-100 DIETARY SUPPLEMENT Company Agrees to Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that Barlow Herbal Specialties, LLC, discontinue all claims at issue for Barlow’s LDM-100 dietary supplement, which is advertised as a plant or herb antibiotic. -
2/13/2012 - NAD FINDS DIRECT DIGITAL CAN SUPPORT CERTAIN CLAIMS FOR INSTAFLEX, BASED ON PRODUCT’S GLUCOSAMINE CONTENT
The National Advertising Division of the Council of Better Business Bureaus has determined that Direct Digital, LLC, can support certain advertising claims made in print and Internet advertising for the company’s “Instaflex” dietary supplement.