BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/15/2011 - NAD RECOMMENDS GRAVITY DEFYER DISCONTINUE CERTAIN HEALTH-BENEFITS CLAIMS FOR ‘GRAVITY DEFYER’ SHOES Finds Advertiser Can Support Certain Claims Based on Product Design
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Gravity Defyer, Inc., discontinue advertising claims that promote certain health benefits associated with wearing the company’s Gravity Defyer shoes.
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12/01/2011 - NAD Finds PNI Can Support Certain Advertising Claims For “Sytrinol”, Recommends Advertiser Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus Claims has determined that Proprietary Nutritionals, Inc., can support certain advertising claims for the company’s Sytrinol product. -
12/01/2011 - NAD Recommends Verizon Discontinue The Advertising Claim “Fios TV Rates #1 In HD Picture Quality”
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Verizon Communications, Inc., discontinue the following advertising claim: -
12/01/2011 - NAD Recommends Verizon Discontinue the Advertising Claim ‘FiOS TV rates #1 in HD picture quality,’ Finds Advertiser’s Marketing-Trends Survey Inadequate to Support Comparative Claim
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Verizon Communications, Inc., discontinue the following advertising claim: -
11/14/2011 - NAD Recommends Bliss World, Crotton, Modify Or Discontinue Certain Advertising Claims For “Turbocell” Cellulite-Reducing Leggings
The National Advertising Division of the Council of Better Business Bureaus has recommended that Bliss World LLC and Crotton S.A. modify or discontinue certain advertising claims for Crotton’s “Turbocell” leggings. -
11/14/2011 - NAD Recommeds Flora, Inc., Discontinue Certain Testimonials, Modify Certain Claims For “Udo’s Oil 3-6-9 Blend”
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Flora, Inc., discontinue certain testimonials and modify certain performance claims for Udo’s Oil 3-6-9 Blend, a dietary supplement. -
11/08/2011 - NAD Refers Advertising For Solace “Dermatend Mole, Wart & Skintag Remover” To FTC For Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising by Solace International, Inc. to the Federal Trade Commission for further review following the company’s decision not to participate in an NAD proceeding. -
11/08/2011 - NAD Reviews “Like-Gated” Facebook Campaign, Recommends Coastal Contacts Modify “Free-Claim”
The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an “up to 70 percent” savings claims and modify advertising that promoted “free” products. -
10/29/2011 - NAD Recommends P&G Discontinue “Pain Relief Within Minutes” Claim For “Crest Sensitivity Treatment & Protection Toothpaste”
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Procter & Gamble discontinue advertising claims for Crest Sensitivity Treatment & Protection Toothpaste that promise “relief within minutes.” -
7/28/2011 - NAD Finds Comcast can Support ‘Fiber Optic Network’ Claims for Business-Class Customers
The National Advertising Division of the Council of Better Business Bureaus has determined that Comcast Corporation can support advertising targeted to Comcast business “enterprise services” customers, claiming that these services are delivered over a fiber optic network.