BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/22/2010 - NAD Recommends Continental Tire Modify Certain Advertising Claims To Avoid Conveying Inaccurate Message
The National Advertising Division of the Council of Better Business Bureaus has recommended that Continental Tire North America, Inc., modify certain claims made in dealer-directed advertising for the company’s “ExtremeContact” brand tires. -
1/20/2010 - NAD Recommends MillerCoors Modify Certain Claims For “Taste Protector” Caps, Lids
The National Advertising Division of the Council of Better Business Bureaus has recommended that MillerCoors modify certain claims for its “Taste Protector” Caps and Lids. NAD also determined that certain claims were puffery and did not require substantiation. -
1/11/2010 - NAD Recommends Cambridge Pavers Discontinue Certain Claims, Following Challenge By Four Competitors
The National Advertising Division of the Council of Better Business Bureaus has recommended that Cambridge Pavers, Inc., discontinue certain comparative and superior performance claims, following a challenge by four makers of competing pavingstone products. -
1/11/2010 - NAD Recommends Kimberly-Clark Discontinue Certain Leak-Protection Claims For Huggies, Following P&G Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended that Kimberly-Clark Corp. discontinue advertising claims that state its Huggies brand diapers provide “unbeatable” leak protection and “nothing stops leaks better.” -
1/11/2010 - NAD Recommends Heartland Discontinue “99% Natural” Claims For Ideal-Brand Sweetener; Company To Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Heartland Sweeteners, LLC, discontinue certain advertising claims made for its Ideal-brand sweetener. The company has said it will appeal NAD’s decision to the National Advertising Review Board. -
12/16/2009 - NAD Finds Chegg Can Substantiate Savings Claims For Textbook Rentals
The National Advertising Division of the Council of Better Business Bureaus has determined that Chegg, Inc., an online textbook rental service, can support savings claims made at its Website, but recommended the advertiser clearly and conspicuously disclose other information that is material to its customers. -
12/16/2009 - NAD Recommends Hill’s Modify, Discontinue Elements Of “Feeding Is Believing” Campaign, Following P&G Pet Care Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended that Hill’s Pet Nutrition modify or discontinue certain claims related to the company’s “Feeding is Believing” advertising campaign. NAD found, however, that certain claims were supported. -
12/16/2009 - NAD Recommends CIBA Discontinue Certain Claims For “Aquacomfort Plus” Contact Lenses, Finds Advertiser Can Support Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has recommended that CIBA Vision Corp. discontinue certain advertising claims made for the company’s DAILIES AquaComfort Plus contact lenses, but determined that the advertiser provided a reasonable basis for other advertising claims.
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12/15/2009 - NAD Recommends McNeil Modify Disclosures In Zyrtec Broadcast Ads
The National Advertising Division of the Council of Better Business Bureaus has recommended that McNeil Consumer Health Care modify an onset-of-action claim for Zyrtec allergy medication to assure consumers understand the basis and limitations of the claim. -
12/15/2009 - NAD Recommends Hartz Modify, Discontinue Certain Claims For “Crunch N’ Clean” Dog Biscuits
The National Advertising Division of the Council of Better Business Bureaus has recommended that Hartz Mountain Corp., modify or discontinue certain advertising claims for the company’s “Crunch n’ Clean” Dog Biscuits.