BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
1/19/2012 - NAD FINDS NATURE’S WAY CAN SUPPORT CERTAIN ADVERTISING CLAIMS FOR ‘UMCKA COLDCARE,’ Recommends Advertiser Discontinue Comparative Performance Claim
The National Advertising Division of the Council of Better Business Bureaus Claims has determined that Nature’s Way Products, Inc., can support certain advertising claims for the company’s Umcka ColdCare Chewable Tablet product. NAD recommended the company discontinue certain claims, including comparative performance claims.
-
1/19/2012 - NAD FINDS PROVEN HEALTH ACTED PROPERLY IN DISCONTINUING ALL DIABETES TREATMENT CLAIMS FOR DIAB-X SUPPLEMENT NAD Recommends Advertiser Discontinue Certain Remaining Claims, Finds Advertiser Can Support Limited Ingredient Claims
The National Advertising Division of the Council of Better Business Bureaus Claims has determined that Proven Health Results took necessary and proper action in discontinuing a wide range of advertising claims for the company’s Diab-X dietary supplement, including all claims related to the prevention or treatment of diabetes.
-
1/18/2012 - NAD DETERMINES RECKITT-BENCKISER ACTED PROPERLY IN DISCONTINUING CERTAIN CLAIMS FOR ‘RESOLVE’ LINE
The National Advertising Division of the Council of Better Business Bureaus has determined that Reckitt-Benckiser, Inc., took necessary and appropriate action in discontinuing challenged advertising claims made for “Resolve” line of stain pre-treatment laundry products.
-
1/18/2012 - NAD REVIEWS BISSELL’S ‘OUTCLEAN’ CLAIM FOLLOWING RUG DOCTOR CHALLENGE NAD Considers Use of Colorimetric Measurement
The National Advertising Division of the Council of Better Business Bureaus has recommended that Bissell Homecare, Inc., discontinue an “outclean” comparative advertising claim challenged by Rug Doctor, Inc., or modify the claim to better explain the science behind the claim.
-
1/18/2012 - NAD FINDS CIBA CAN SUPPORT CERTAIN CLAIMS IN ‘POWER OF ONE’ CAMPAIGN, RECOMMENDS ADVERTISER MODIFY, DISCONTINUE CERTAIN CLAIMS
The National Advertising Division of the Council of Better Business Bureaus has determined that CIBA Vision Corp. can support certain advertising claims made as part of the company’s “Power of One” advertising campaign. However, NAD recommended that the company modify or discontinue certain claims made for CIBA Dailies and CIBA Air Optix Aqua contact lenses. -
1/17/2012 - NAD Reviews Advertising for Gerber Toddler Products Finds Company Can Support Certain Claims for ‘Graduates’ Line, Recommends Company Modify, Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Gerber Products Company can support certain advertising claims made in broadcast and Internet advertising for its Gerber Graduate “Healthy Meals” and “Lil’ Entrees.”
-
1/17/2012 - NAD FINDS H H GREGG ACTED PROPERLY IN DISCONTINUE ADVERTISING FEATURING CERTAIN SUGGESTED RETAIL PRICES
The National Advertising Division of the Council of Better Business Bureaus has determined that H H Gregg took necessary and proper action in discontinuing certain sale and savings claims that included a comparison to the suggested retail price, or SRP.
-
1/17/2012 - NAD RECOMMENDS NEUTROGENA MODIFY, DISCONTINUE CLAIMS THAT ‘RAPID WRINKLE REPAIR’ WILL ELIMINATE WRINKLES IN ‘ONE WEEK’ Finds Company Can Support Claims Related to Retinol Content, Comparative Speed of Action
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Neutrogena modify or discontinue certain claims for the company’s “Rapid Wrinkle Repair,” to avoid conveying the message that the product can eliminate wrinkles in “just one week.” NAD determined the advertiser could support certain claims. -
12/15/2011 - NAD Recommends Merck Discontinue Claim That Coppertone 'Protects Across 100% of the UVA Spectrum'
The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Merck Consumer Care (MSD Consumer Care, Inc.), discontinue the advertising claim that Coppertone Sunscreen with a sun protection factor (SPF) of 15 or higher “Protects across 100% of the UVA UVB spectrum.” -
12/15/2011 - NAD Finds P&G Acted Properly in Discontinuing Mascara Advertising Featuring Post-Production Enhancements
The National Advertising Division has determined that the Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for its CoverGirl NatureLuxe Mousse Mascara.