BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
7/25/2011 - NAD Recommends Cambridge Institute for Better Vision Modify, Discontinue Claims for ‘Eyemax-Plus’ Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that the Cambridge Institute for Better Vision modify or discontinue certain claims made in Internet advertising for the advertiser’s Eyemax-Plus Dietary Supplement. -
7/11/2011 - NAD Recommends Nordic Naturals Discontinue Claims for ‘Omega Sport 90′ Following Zone Labs’ Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended Nordic Naturals, Inc., discontinue certain claims for the company’s Ultimate Omega Sport 90 fish oil product, including comparative superiority claims and claims related to compliance with certain production standards. -
7/06/2011 - NAD Finds Bayer Healthcare can Support Certain Claims Made for ‘Citracal Plus Bone Density Builder’ Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Bayer Healthcare, LLC, provided reasonable evidence to support the claim that its Citracal calcium supplement now includes a bone density builder, Genistein. -
6/17/2011 - NAD Recommends Transfair Modify Language Accompanying Certain Fair-Trade Seals; Recommends Avon Discontinue Use of Photos That Overstate Fair-Trade Benefits of Purchase
The National Advertising Division of the Council of Better Business Bureaus has recommended that TransFair USA, which licenses use of “fair trade” seals, modify the authorized language that accompanies seals provided for personal-care products to make clear that such products may contain only 2-5% fair-trade certified ingredients. -
6/10/2011 - NAD Recommends Novartis Discontinue ‘Speed of Onset’ Claims for Excedrin Extra Strength; Advertiser to Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Novartis Consumer Healthcare modify or discontinue certain advertising claims for Excedrin Extra Strength, including claims that Excedrin starts relieving headaches faster than Advil. Novartis has appealed NAD’s decision to the National Advertising Review Board.
-
6/07/2011 - NAD Recommends New Nordic Discontinue Certain Claims for Mulberry Zuccarin; Company Agrees To Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that New Nordic US Inc. modify or discontinue a wide range of advertising claims for the company’s Mulberry Zuccarin dietary supplement product, including claims made in testimonials. The company has agreed to do so. -
6/06/2011 - NAD Recommends Electric Beverage Company Modify, Discontinue Certain Claims for Title Sports Drinks
The National Advertising Division of the Council of Better Business Bureaus has recommended that The Electric Beverage Company, Inc., maker of Title Sports drinks, discontinue comparative superiority and nutrition claims that reference competing sports drinks including Gatorade. -
5/27/2011 - NAD Recommends P&G Discontinue Comparative Claim in Advertising for ‘Ultra Downy April Fresh’
The National Advertising Division of the Council of Better Business Bureaus has determined that Procter & Gamble Co. took proper action in voluntarily discontinuing a television commercial that included an unsupported message of product superiority for Ultra Downy April Fresh Liquid fabric softener. NAD recommended the company modify or discontinue another commercial that conveyed the same unsupported message. -
5/09/2011 - NAD Finds Abbott Can Support Claims Made for Ensure Muscle Health
The National Advertising Division of the Council of Better Business Bureaus has determined that Abbott can support advertising claims made for the company’s Ensure Muscle Health product. -
5/09/2011 - NAD Finds JJVC Can Support Certain Claims for Acuvue Oasys Contacts, Recommends Company Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Johnson & Johnson Vision Care, Inc., can support certain superiority claims for the company’s Acuvue Oasys contact lenses. However, NAD – the advertising industry’s self-regulatory forum – recommended that the company discontinue certain claims.