BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/06/2011 - NAD Finds JJVC Can Support Certain Claims for ‘Acuvue Oasys’ Contact, Recommends Company Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Johnson & Johnson Vision Care, Inc., can support certain superiority claims for the company’s Acuvue Oasys contact lenses. -
5/04/2011 - NAD Recommends Philips Discontinue Certain Claims for Sonicare Flexcare Products; Finds Company Can Support Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has recommended that Philips Oral Healthcare, Inc., discontinue certain advertising claims for the Sonicare FlexCare and FlexCare+ toothbrushes. NAD determined, however, that the company could support certain claims, including the claim that “Sonicare FlexCare+ Is The #1 Recommended Brand By Dental Professionals.” -
4/15/2011 - Philips Oral Healthcare
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4/06/2011 - NAD Recommends Cystex Modify Advertising to Better Distinguish OTC Pain Reliever from Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that DSE Healthcare Solutions, which markets Cystex Urinary Pain Relief Tablets and Cystex Liquid Cranberry Complex with Proantinox, modify its advertising to better distinguish the two products. -
4/06/2011 - NAD Recommends Cystex Modify Advertising to Better Distinguish OTC Pain Reliever from Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that DSE Healthcare Solutions, which markets Cystex Urinary Pain Relief Tablets and Cystex Liquid Cranberry Complex with Proantinox, modify its advertising to better distinguish the two products. -
4/05/2011 - NAD Recommends ‘Your Baby Can’ Discontinue Certain Testimonials Claims for ‘Your Baby Can Read’ Program
The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program. -
4/05/2011 - NAD Recommends ‘Your Baby Can’ Discontinue Certain Testimonial Claims for ‘Your Baby Can Read’ Program
The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program. -
4/05/2011 - NAD Refers Advertising From Viss Beauty to FTC for Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company’s refusal to participate in an NAD review. -
4/05/2011 - NAD Refers Advertising from VISS Beauty to FTC for Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company’s refusal to participate in an NAD review. -
3/31/2011 - NAD Recommends Born Free Discontinue Wide Range of Claims for ‘Born Free Bottle System’ Following Energizer Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended that Born Free LLC discontinue certain advertising claims, including claims that the product minimizes or reduces colic and middle-ear infections.