BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/20/2012 - NAD Finds Chrysler Can Support ‘Most Awarded’ Claim For Jeep Grand Cherokee, With Certain Modifications
The National Advertising Division has determined that Chrysler Group LLC provided adequate support for the claim that its Jeep Grand Cherokee was the “most awarded” sports utility vehicle over the lifetime of the brand. However, NAD cautioned that the claim should not be tied to a specific model year. -
8/16/2012 - NAD Finds Tiffany’s Claims for Metal Alloy ‘Rubedo’ Supported
The National Advertising Division has determined that Tiffany & Co. can support claims that the company’s “Rubedo” alloy is a “new jeweler’s metal.” -
8/14/2012 - NAD Recommends Colgate Discontinue Certain Claims for ‘Optic White Toothpaste’ Following P&G Challenge
The National Advertising Division has recommended that Colgate-Palmolive Company discontinue certain claims for its Optic White Toothpaste, including the claim, “Same Whitening Ingredient as Strips.” -
8/13/2012 - NAD Recommends Interceuticals Discontinue Claims at Issue for ‘BetterWOMAN’ Supplement
The National Advertising Division has recommended that Interceuticals, Inc., discontinue a wide range of advertising claims for the company’s BetterWOMAN dietary supplement, which is promoted as improving urinary control. -
8/08/2012 - NAD Finds T-Mobile Took Necessary, Proper Action in Discontinuing ‘America’s Largest 4G Network’ Claim
The National Advertising Division has determined that T-Mobile took necessary and proper action in discontinuing its claim to “America’s Largest 4G Network.” -
8/01/2012 - NAD Recommends Rug Doctor Modify Certain Claims for Mighty Pro, Mighty Pack
The National Advertising Division has recommended Rug Doctor, Inc., modify certain point-of-sale advertising claims made for its Mighty Pro and Mighty Pack rental carpet cleaning extractor machines and labeling claims made for the company’s Oxy Steam Carpet Cleaner. -
7/24/2012 - NAD Finds Oracle Took Necessary Action in Discontinuing Comparative Performance Claims for Exadata; Oracle to Appeal NAD Decision
The National Advertising Division has recommended that Oracle Corporation discontinue certain comparative product-performance claims for the company’s Exadata database machines, following a challenge by International Business Machines Corporation. Oracle said it would voluntarily discontinue the challenged claims, but noted that it would appeal NAD’s decision to the National Advertising Review Board. -
7/23/2012 - NAD Recommends Reynolds Modify Certain Advertising Claims for Hefty Bags Following Challenge by Ziploc Maker, S.C. Johnson
The National Advertising Division has recommended Reynolds Consumer Products, the maker of Hefty Slider storage bags, discontinue the claim that its seal is “2x” stronger than the seal on competing Ziploc bags. However, NAD found that the advertiser could support a claim that its seal is stronger “in demanding circumstances where an especially strong seal is needed.” -
7/18/2012 - NAD Recommends Gillette Discontinue ‘MoistureRich’ Descriptor for Venus ProSkin Razors
The National Advertising Division has determined that the Gillette Company’s use of the descriptor “MoistureRich” in the product name of its “Gillette Venus ProSkin MoistureRich” women’s razor conveys the misleading message that the product moisturizes while one shaves. -
7/17/2012 - NAD Recommends EuroMedica, Inc., Discontinue Certain Claims for its ‘PhosphOmega-3’ Dietary Supplement
The National Advertising Division has recommended that EuroMedica, Inc., modify or discontinue certain advertising claims for the company’s PhosphOmega-3 dietary supplements, including claims related to its bioavailability, absorption and also sustainable fishing. However, NAD found the advertiser could support a claim that referenced the product’s stability.