BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/14/2015 - Health Solutions Commits to Discontinue Claims for ‘PhytoZon’ Supplement Following Challenge by CRN
Healthy Solutions, LLC., has said that it will discontinue challenged advertising claims for the company’s PhytoZon dietary supplement, following an inquiry from the National Advertising Division. -
7/07/2015 - American Express Modifies ‘Native Advertising’ Practices to Provide Greater Transparency
American Express, which operates the OPENForum.com website, has informed the National Advertising Division that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text “ad units” are aware that the content is sponsored by American Express. -
6/25/2015 - NAD Recommends Institute for Vibrant Living Discontinue Joint-Pain Claims for ‘Alleviate’ Supplement
The National Advertising Division has recommended that the Institute for Vibrant Living discontinue a wide range of express claims and testimonials for the company’s Alleviate dietary supplements. -
6/25/2015 - NAD Recommends TyraTech Discontinue Performance, Efficacy Claims for ‘Vamousse’ Lice Treatments, Finds Company Can Support ‘Pesticide-Free’ Claim
The National Advertising Division has recommended that TyraTech, Inc. discontinue challenged performance and efficacy claims for the company’s homeopathic Vamousse Lice Treatment and Prevention products, including the claim that its lice treatment product “Kills 100% of lice and eggs in 15 minutes.” -
6/25/2015 - NAD Finds EP Henry Violated NAD Procedures
The National Advertising Division has determined that EP Henry, a maker of concrete landscaping pavers, violated the procedures that govern the advertising industry’s system of self-regulation. EP Henry promoted the outcome of a case decided by NAD directly to its customers and, in the process, mischaracterized NAD’s findings. -
6/23/2015 - NAD Recommends Cosmederm Bioscience Discontinue Challenged Claims for TriCalm Anti-Itch Product
The National Advertising Division has recommended that Cosmederm Bioscience, Inc., discontinue advertising claims for the company’s TriCalm over-the-counter (OTC) anti-itch product, following a challenge by Chattem, Inc., the maker of Cortizone-10, an external analgesic formulated with hydrocortisone 1%. -
6/12/2015 - NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial
The National Advertising Division has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. -
6/11/2015 - NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick
The National Advertising Division has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims. -
6/10/2015 - NAD Refers Advertising for Pursuit of Research’s ‘NutriiVeda’ to FTC Following Second Compliance Review
The National Advertising Division has referred advertising claims made by Pursuit of Research for its NutriiVeda whey powder dietary supplement to the Federal Trade Commission for further review. NAD’s decision comes after the company failed to comply with the terms of a previous NAD decision. -
5/20/2015 - NAD Recommends Vogue Change Product Names for Certain Shampoos, Conditioners
The National Advertising Division has recommended that Vogue, International, Inc., modify product names for certain shampoos and conditioners to avoid conveying the message that one exotic ingredient of the product provides a particular benefit.