BBB National Programs Decision Summaries

The National Advertising Division has recommended that Great HealthWorks, Inc.,  discontinue or modify certain claims for the company’s Omega XL dietary supplements, including claims that a shellfish oil product, on the market for 30 years,  is a “breakthrough secret.” 

The National Advertising Division has determined that a commercial for “Dole Fruit Bowls,” a product of Dole Packaged Foods, LLC, doesn’t disparage competing products. NAD has also recommended that Dole either discontinue the implied claim that all of its “Dole Fruit Bowl” products are packed in 100 percent fruit juice, or modify the claim to clearly identify which products are packed in juice and which are packed in light syrup. Advertising claims made by Dole were challenged by Del Monte Foods, Inc.

The National Advertising Division has recommended that Kimberly-Clark Corporation discontinue advertising claims that the company’s Huggies Natural Care Wipes “… clean better.”

The National Advertising Division has recommended that Motherlove Herbal Company discontinue claims that the company’s “More Milk Plus” dietary supplement is an “effective herbal formula designed to quickly increase breast milk for breastfeeding mothers.” NAD determined, however, that the advertiser established a reasonable basis for the claim that More Milk Plus is “Motherlove’s best selling herbal lactation formula.”

The National Advertising Division has recommended that Vogue International, Inc., modify packaging for certain shampoos and conditioners in its “Proganix” product line to avoid conveying the message that specific exotic ingredients are responsible for specific product benefits.

The National Advertising Division has recommended that Euro-Pro Operating, LLC, discontinue claims that the company’s Shark brand vacuum cleaners receive “more 5-star online reviews than any other vacuum brand.”

The National Advertising Division has determined Abbot Nutrition can support advertising claims made for the company’s Similac Advance with OptiGRO and challenged by Mead Johnson & Co., LLC.

The National Advertising Division has referred broadcast advertising from Wal-Mart Stores, Inc., to the Federal Trade Commission for review, after the company declined to participate in an NAD proceeding.

The National Advertising Division has referred advertising claims made by Aspire Beverage Company for its ASPIRE Sports Drinks to the Federal Trade Commission after the company declined to discontinue certain claims for the products, including “all natural” claims.

Telebrands, Inc., has said that it will discontinue product demonstrations and superiority, disparagement and pricing claims for the company’s Amish Secret Furniture Cleaner, following an inquiry from the National Advertising Division.