BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/17/2015 - NAD Recommends DraftKings Discontinue ‘Largest U.S.-Based’ Claims Following FanDuel Challenge
The National Advertising Division has recommended that DraftKings, Inc., discontinue claims that the company’s website, DraftKings.com, is the “largest U.S.-based” fantasy sports or online gaming destination. -
3/12/2015 - NAD Recommends Prestige Discontinue Certain Claims for ‘Little Remedies’ Products, Finds Product Name is Not Misleading
The National Advertising Division has recommended that Prestige Brands Holdings, Inc., discontinue certain advertising claims for two of the company’s “Little Remedies” products formulated with honey. However, NAD determined that the advertiser could support a challenged claim made for Little Remedies Honey Cough Syrup and found that the products’ name – Little Remedies – was not misleading. -
3/11/2015 - Natural Factors Discontinues Certain Claims for ‘Theracurmin’ in Response to NAD Inquiry; NAD Recommends Additional Modifications
The National Advertising Division has recommended that Natural Factors, Inc., modify or discontinue certain claims for the company’s Theracurmin line of curcumin dietary supplements. Following its review of the company’s advertising, NAD determined that the company could support certain claims. -
3/03/2015 - NAD Recommends Sprint Discontinue ‘New’ Network, Customer Satisfaction Claims, Following T-Mobile Challenge
The National Advertising Division has recommended that Sprint Corporation discontinue advertising claims that reference a “brand new,” “all-new” or “America’s Newest” network. Further, NAD has recommended that Sprint discontinue claims that the company “is the most improved U.S. company in customer satisfaction, across all 43 industries, over the last six years.” -
2/25/2015 - NAD Recommends Genomma Lab Discontinue Challenged Claims in Spanish-Language Ad for Antibiotic Ointment
The National Advertising Division has recommended that Genomma Lab USA, Inc., discontinue challenged claims made in Spanish-language broadcast advertising for La Pomada de la Compana triple antibiotic ointment.The claims at issue were challenged by Vitacilina Corporation of America, a competing maker of antibiotic ointment. -
2/24/2015 - NAD Reviews ‘Compare To’ Claim from B&L, Wal-Mart Following Alcon Challenge
The National Advertising Division has determined that “compare to” claims made by Bausch & Lomb, Inc., and Wal-Mart Stores, Inc., on packaging for “Equate” contact lens products are not comparative performance claims requiring substantiation. -
2/24/2015 - NAD Recommends SharkNinja Discontinue Certain Claims Challenged by Dyson
The National Advertising Division has recommended that SharkNinja Operating LLC discontinue certain advertising claims for the company’s Shark Rocket DeluxePro Vacuum. -
2/23/2015 - NAD Recommends 3M Modify, Discontinue Certain Claims for ‘EARfit’ Products Following Honeywell Challenge
The National Advertising Division has recommended that the 3M Company modify or discontinue certain claims for its hearing protection fit-testing products, the EARfit and EARfit Dual Ear Validation Systems. -
2/23/2015 - NAD Examines Claims Made by Weight-Loss Clinic; Slimgenics Modifies Testimonials During NAD Review
The National Advertising Division has recommended Slimgenics, LLC, modify or discontinue certain advertising claims for the company’s weight-loss clinic. The claims at issue were challenged by Minnesota Weight Control, a competing weight-loss clinic. -
2/19/2015 - NAD Finds ThunderWorks can Support Certain Claims for Canine ‘ThunderShirt,’ but Recommends Advertiser Modify Certain Claims
The National Advertising Division has recommended that ThunderWorks, LLC, modify or discontinue certain claims related to the company’s “Thundershirt,” a pressure wrap designed to relieve canine anxiety, including claims that “ .. thousands of vets agree – our ThunderShirt is the easiest, safest solution for noise anxiety.”