BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/29/2014 - NAD Recommends US Postal Service Modify Website to Better Disclose Certain Insurance Restrictions; Postal Service Takes Steps to Do So
The National Advertising Division has recommended that the United States Postal Service better disclose to consumers the restrictions that apply to the claim “$50 insurance included in Priority Mail service.” -
7/29/2014 - NAD Recommends Fiore Rx Discontinue Claims for Company’s ‘Antifungal’ Nail Polish
In response to an inquiry from the National Advertising Division, Fiore Rx, LLC – the maker of Fiore Rx “Antifungal Nail Lacquer” – said it has modified or discontinued certain claims that reference the antifungal effects of its product on nails, as well as claims that reference the Food and Drug Administration (FDA). -
7/23/2014 - NAD Recommends ANTECH Discontinue Challenged Claims for Veterinary Diagnostic Test Following a Challenge by IDEXX
The National Advertising Division has recommended that ANTECH Diagnostics, Inc., the maker of the AccuPlex4 screening test for canine heartworm and tick-borne illnesses, discontinue advertising claims challenged by IDEXX Laboratories, Inc., the maker of the competing SNAP 4Dx Plus diagnostic test. -
7/23/2014 - NAD Recommends Nature’s Way Discontinue ’26 Fruits, Vegetables’ Claim; Finds Advertiser can Support Potency Claim
The National Advertising Division has recommended that Nature’s Way Brands, LLC, discontinue the claim that its “Alive!” vitamin products, including “Alive! Women’s Energy,” “Alive! Men’s Energy,” “Alive! Women’s 50+,” and “Alive! Men’s 50+ Multivitamins,” are made with “26 fruits and vegetables.” -
7/20/2014 - NAD Recommends Clorox Modify, Discontinue Certain Claims for Disinfecting Wipes Following Reckitt Benckiser Challenge
The National Advertising Division has recommended that The Clorox Company discontinue claims made for Clorox Disinfecting Wipes in broadcast and website advertising, in-store materials, and a Spanish-language radio commercial following a challenge by competitor Reckitt Benckiser, LLC. -
7/17/2014 - NAD Finds Talking Rain Can Support Certain Claims, Recommends Company Discontinue Certain Claims for ‘Sparkling Ice’ Products Following Nestle Challenge
The National Advertising Division has determined that Talking Rain Beverage Company did not mislead consumers by referring to its “Sparkling ICE” drinks as “naturally flavored sparking mountain spring water.” -
7/16/2014 - NAD Refers Advertising from Colgate to FTC for Further Review
The National Advertising Division has referred to the Federal Trade Commission advertising claims made by the Colgate-Palmolive Company for its Colgate Optic White Toothpaste, following a finding that the company did not comply with NAD’s recommendations. -
7/15/2014 - NAD Finds ‘Humorous Vignette’ in Broadcast Ad was not Falsely Disparaging; Recommends Comcast Discontinue Claim that Disparages U-Verse Wireless Receiver
The National Advertising Division has determined that a television commercial depicting a hapless and clumsy AT&T Services, Inc. technician featured a “humorous vignette” and “did not falsely disparage the performance capability of [AT&T Services’] wireless receiver product.” -
7/10/2014 - NAD Refers Advertising from RDK Global to FTC for Further Review
The National Advertising Division has referred to the Federal Trade Commission advertising claims made by RDK Global for the company’s Provailen dietary supplement after the company failed to provide a substantive response to an inquiry from NAD. -
7/09/2014 - DraftKings Commits to Discontinue Challenged Claims for Fantasy Sport Site
DraftKings, Inc., a fantasy sports website, has notified the National Advertising Division (NAD) that it will permanently discontinue claims that the site is the “#1” destination for daily fantasy sports on the Internet, as well as claims that it is “the industry leader” in daily fantasy sports.