BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/05/2015 - NAD Refers Advertising Claims Made By Terra Novo to FTC Following Compliance Review
The National Advertising Division has referred advertising claims made by Terra Novo, Inc., to the Federal Trade Commission, following a compliance review. -
4/23/2015 - NAD Reviews Advertising for P&G’s Crest ‘Sensi-Stop Strips’ following Challenge by GlaxoSmithKline
The National Advertising Division has determined that the Procter & Gamble Co., can support certain claims for the company’s “Crest Sensi-Stop Strips” product, which is designed to address tooth sensitivity. -
4/23/2015 - NAD Finds Bayer Can Support Certain Claims for Claritin, Claritin-D; Recommends Advertiser Discontinue ‘Nothing Works Faster’ Claim – Bayer, Chattem to Appeal
The National Advertising Division has determined that Bayer Healthcare LLC can support a wide range of advertising claims for the company’s Claritin and Claritin-D products, including that Claritin-D begins to work in 30 minutes. -
4/16/2015 - StriVectin Revises Disclosure in Print Ad in Response to NAD Inquiry
In response to an inquiry from the National Advertising Division, StriVectin Operating Company, Inc., has modified print advertising for the company’s StriVectin Intensive Illuminating Serum to better disclose to consumers the basis for certain quantified performance claims. -
4/16/2015 - NAD Recommends SquareTrade Modify, Discontinue Certain Claims; Finds Company Can Support Certain Modified Claims
The National Advertising Division has determined that determined that SquareTrade, Inc., can support certain revised savings claims for the company’s “SquareTrade Protection Plans,” but emphasized the company’s responsibility to monitor the marketplace to ensure that the savings claims remain accurate. -
4/09/2015 - NAD Reviews Advertising for ‘Danish’ Butter Cookie Made in Indonesia; Recommends Distributor Discontinue Claims
The National Advertising Division has recommended that Takari International, Inc., distributor of Danisa “Traditional Butter Cookies,” discontinue certain advertising claims for the product. -
4/08/2015 - NAD Examines Claims for Kimberly-Clark’s ‘Huggies Little Snugglers’ Following Challenge by P&G
The National Advertising Division has determined that Kimberly-Clark can support certain claims for the company’s “Huggies Little Snugglers” diapers, but recommended the advertiser discontinue its “unbeatable skin care” claim. -
4/07/2015 - NAD Recommends DirecTV Discontinue Certain Claims in ‘Rob Lowe’ Ads Following Comcast Challenge; DirecTV to Appeal
The National Advertising Division has recommended that DirecTV, LLC, discontinue certain advertising claims made in a series of television commercials that feature actor Rob Lowe and one of several odd or awkward alter-ego characters. DirecTV has said it will appeal NAD’s findings. -
4/02/2015 - NAD Recommends Unilever Discontinue Certain Claims for ‘Degree MotionSense’, ’Clinical Protection’ Products Following P&G Challenge
The National Advertising Division has recommended that Unilever United States, Inc. discontinue certain comparative performance claims for the company’s Degree MotionSense and Degree Clinical Protection antiperspirants. -
3/24/2015 - NAD Finds P&G Can Support ‘Toughest Messes’ Claim for Cascade Platinum, but Recommends Company Discontinue Side-by-Side Demonstration
The National Advertising Division has determined that The Procter & Gamble Company can support the claim that Cascade Platinum dishwasher liquid “powers through your toughest messes.” NAD recommended, however, that P&G discontinue a side-by-side product demonstration.