BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
12/14/2017 - Eufy Says It Has Permanently Discontinued Claims for Robotic Vacuum Challenged by iRobot
Eufy, the maker of the RoboVac 11 Model T2101 robotic vacuum cleaner, has said it will discontinue all advertising claims challenged by iRobot Corporation before the National Advertising Division. iRobot challenged claims made by Eufy at its website and at Amazon. -
12/14/2017 - NAD Recommends Alcon Laboratories Discontinue Certain Claims for ‘Clear Care’ Products, Including Certain ‘Natural Tears’ Claims
The National Advertising Division has recommended Alcon Laboratories, Inc. discontinue claims that because they are preservative-free, the company’s Clear Care and Clear Care Plus contact lens solutions are “more like natural tears.” The claims were challenged by Bausch & Lomb, a competing maker of products for contact-lens patients. -
12/13/2017 - NAD Finds Church & Dwight Can Support Certain Claims for ‘Slide’ Cat Litter; Recommends Company Modify, Discontinue Demonstration
The National Advertising Division has determined that Church & Dwight Co., Inc., provided a reasonable basis for stand-alone performance claims made in product packaging, website, and broadcast advertising for the company’s Arm & Hammer Slide Cat Litter. NAD recommended the advertiser modify or discontinue the comparative product demonstration featured in the television and website advertising. -
12/12/2017 - NAD Reviews Advertising By Charter Following DirecTV Challenge; Notes that Humor Doesn’t Diminish Obligation to Support Claims
The National Advertising Division has recommended that Charter Communications Inc., discontinue broadcast advertising that conveyed an unsubstantiated message about the impact on customer service of the merger of AT&T and DirecTV. -
12/11/2017 - Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile
The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices. -
12/09/2017 - NAD Recommends Behavioral Technology Group Discontinue Advertising Claims for ‘Pavlok’ Aversion Therapy Wristband
The National Advertising Division has recommended that Behavioral Technology Group, Inc., discontinue all challenged advertising claims for the company’s “Pavlok” device, a wristband that the company said was designed to help users break “bad habits” through the administration of an electric stimulus. -
12/07/2017 - NAD Recommends BA Sports Nutrition Halt Certain Claims for ‘BodyArmor,’ Finds Certain Claims Supported; Advertiser Voluntarily Discontinues Certain Claims
The National Advertising Division has recommended that BA Sports Nutrition, maker of BodyArmor sports drinks, discontinue certain advertising claims challenged by Stokely-Van Camp, Inc., the maker of competing Gatorade sports drinks. NAD determined that certain claims made by the advertising were supported and certain claims were voluntarily discontinued by the advertiser. -
12/04/2017 - NAD Reviews Claims made by Nest Labs for its ‘Learning Thermostat,’ Finds Advertiser Can Support Claims at Issue
The National Advertising Division had determined that Nest Labs, Inc., can support the claims made in a print ad that ran in the New York Times. -
12/02/2017 - NAD Recommends Bausch & Lomb Discontinue Challenged Superiority Claims for ‘PeroxiClear Contact Lens Solution,’ Finds Company Can Support Certain Claims
The National Advertising Division has recommended that Bausch & Lomb, Inc., maker of PeroxiClear Contact Lens Peroxide Solution, modify or discontinue certain advertising claims, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories, Inc. -
11/30/2017 - CARU Recommends Subway Better Disclose Material Information in Advertising Sweepstakes to Children; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Subway, when advertising sweepstakes to children, more clearly disclose material information and avoid undue sales pressure.